Murali Krishna Penmetsa is presently working as the Chief Recruitment Officer at Lucerne University of Applied Sciences and Arts (HSLU Luzern), School of Computer Science and Information Technology, Switzerland. His research is in areas of Digitalization, Digital Nations, Smart Cities, Smart Nations, Super Smart Societies, and Society 5.0. His expertise is in strategic planning, university cooperation, student recruitment, admission management, research, and teaching. He has worked in various capacities such as Dean, Director, and Senior Advisor in universities in Europe and Asia. Murali Krishna Penmetsa is the lead and corresponding author of the paper and can be contacted at krishna.penmetsa@hslu.ch