Dr. Naveed Ahmed is a post-doctoral fellow at the School of Management, Northwestern Polytechnical University, Xi’an, China. He has a decade of comprehensive experience in research, management, marketing, and teaching across diverse organizational contexts. His expertise spans multiple disciplines, including Urban/Rural Sociology, Social Policy, Consumer Economics, Marketing, and Environmental Engineering. He possesses skills in Digital Technologies, Sustainable Development, Brownfield Redevelopment, Knowledge Management, Sustainable Construction, Energy Efficiency in Building, Lean Six Sigma, New HRM Practices, Structural Equation Modeling, and Interpretive Structural Modeling. He has published more than 50 articles in reputable journals. His work has been published in journals such as the Journal of Cleaner Production, Energy Strategy Reviews, CSR and environment Management, the Journal of Environment Planning and Management, Land Use Policy, Management Decision, and the Journal of Business and Industrial Marketing.