Nikola Ćurčić, PhD, is a Principal Research Fellow at the University of Belgrade, Institute for Multidisciplinary Research, a National Institute of the Republic of Serbia. Dr. Ćurčić has authored over 120 scientific papers, making significant contributions to international literature in the fields of business economics and marketing, with a particular focus on market competitiveness, strategic planning, and sustainable economic development. He has been actively involved in developing key strategic documents concerning local economic development, agriculture and rural development, and local action plans. Furthermore, he serves on the editorial boards of several prestigious scientific journals, including the International Journal for Quality Research, Strategic Management, Economics of Agriculture, and Economics of Sustainable Development.