Dr. Nikolina Ljepava is a practice-oriented academic with more than 15 years of senior business experience in the areas of marketing, communications, evaluation and assessment, and social and marketing research. She holds a Ph.D. in marketing research from the University of Belgrade, two Master’s degrees: in E-business and Social Data Analysis from the University of Windsor, Canada, and two Bachelor honors degrees: in Psychology from the University of Windsor, Canada and Natural Sciences from the University of Belgrade. Additionally she has major international professional qualifications in marketing: Chartered Marketer, Certified Digital Marketing Professional, and Fellow of Chartered Institute of Marketing. Her research interests are related to various aspects of digital transformation in marketing and business, human-technology interaction, and applied marketing research and analytics combined with elements of decision sciences. She is an author of more than 60 peer reviewed research publications and holder of various academic and research awards.