Nusrat Jahan Lepee

Ms. Nusrat Jahan Lepee

BBA, East Delta University, Chittagong, Bangladesh
orcid

Research Focus & Metrics

Academic Career Length

5Years (2022-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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9 December 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
RKRashed Al Karim
Rashed Al Karim
FSFarid Ahammad Sobhani
Farid Ahammad Sobhani
MKMd Karim Karim
Md Karim Karim
Nusrat Jahan LepeeNusrat Jahan Lepee
Nusrat Jahan Lepee
MKMohammad Kabir
Mohammad Kabir
MCMohammad Abdul Matin Chowdhury
Mohammad Abdul Matin Chowdhury
Although Fintech services benefit the hospitality industry significantly, studies conducted in Bangladesh are limited. Investigations on the mediating role of customer experience and attitude in the relationship between Fintech services and customer-loyalty intention are also scarce. Therefore, this study explores the association between Fintech services and customer-loyalty intention in the hospitality sector in Bangladesh. Additionally, it looks into how customer attitude and experience mediate the link between Fintech services and customer-loyalty intention. Data were collected from 365 respondents (customers) selected conveniently from 15 hotels (3-, 4-, and 5-star) in the two most renowned cities in Bangladesh, i.e., Chattogram and Cox’s Bazar. Smart-PLS was used to test the proposed model. The results of the study revealed that Fintech services, customer experience, and customer attitude significantly impacted customer-loyalty intention. Moreover, customer experience and customer attitude mediated the relationship between Fintech services and customer loyalty intention. The distinctive contribution of this investigation is the mediation of customer experience and customer attitude in the Fintech services and customer-loyalty intention relationship, as well as adding value to the existing Fintech literature. The study’s findings will help the hospitality sector in Bangladesh become more competitive and improve the quality of its services. Fintech companies and hospitality organizations must make careful plans to encourage the widespread implementation of Fintech.