Deputy Dean of the Faculty of Management, Finance and Marketing at the State University “Kyiv Aviation Institute” (Kyiv, Ukraine) and Professor with extensive experience in teaching, research and academic coordination. Academic interests include marketing, international marketing, socially responsible marketing, consumer behavior and digital transformation. Research focuses on socially oriented marketing models, integrated marketing communications, anti-crisis and risk-oriented marketing management, as well as sustainable development and circular economy. Additional interests include the application of digital tools and artificial intelligence in modern marketing practice, along with interdisciplinary topics related to resilience, alternative energy and societal challenges. Also actively involved in international academic cooperation, editorial work, expert evaluation of research projects and the development of educational programs.