Paulo Afonso is an Assistant Professor at the University of Minho (Portugal), with a focus on management accounting and control, strategic analysis, and business modeling. He holds a Ph.D. in management accounting from Manchester Business School, University of Manchester, UK (2008), a Master’s degree in industrial engineering (specialization on investment appraisal and innovation management) from the University of Minho (2002), and a diploma in economics from ISEG (Economics and Business School), University of Lisbon, UTL (1997). His research work is related to performance and cost management, costing models and costing systems for decision-making, strategic investment appraisal, strategic management, business model design, startups, and entrepreneurship.