Objective: This study explores how companies across various industries are implementing circular economy strategies in practice, focusing on the drivers, practices, challenges, enablers, and outcomes of their efforts. Theoretical Framework: The study draws upon multiple theoretical perspectives, including the multi-level perspective on sustainability transitions, the resource-based view of the firm, and institutional theory, to understand the complex factors influencing the adoption and implementation of circular economy strategies. Method: A qualitative, multiple-case study design was employed, involving semi-structured interviews with key informants from 20-30 companies actively engaged in circular economy initiatives. Data were analyzed using a combination of deductive and inductive coding approaches, with member checking and peer debriefing used to enhance trustworthiness. Results and Discussion: The findings reveal that environmental sustainability concerns are the primary driver for companies adopting circular economy strategies, with regulatory pressures, competitive advantage, customer demands, and resource scarcity also playing significant roles. Companies are implementing a wide range of circular economy practices, including eco-design, circular business models, reverse logistics, and industrial symbiosis. Key challenges identified include lack of technical knowledge and skills, inadequate infrastructure and technology, and regulatory barriers, while enablers such as leadership commitment, collaboration and partnerships, and employee engagement are crucial for successful implementation. The study also highlights the positive outcomes of circular economy adoption, including environmental benefits, economic gains, innovation and competitive advantage, customer satisfaction, and employee engagement. Research Implications: This study contributes to the theoretical development of the circular economy field and offers practical implications for managers and policymakers. Originality/Value: This study addresses the lack of comprehensive, cross-sectoral research on circular economy implementation in practice, providing valuable insights into the experiences of companies across different industries.

Purpose: This study investigates ways to enhance economic stability in tourism-dependent regions, using Pattaya, Chonburi, Thailand, as a case study. Theoretical Reference: Thailand's heavy reliance on tourism, constituting about 17% of its GDP, sets the context. The study gathers insights from SMEs in Chonburi Province through in-depth interviews. Method: In-depth interviews with SMEs reveal challenges faced by small hotel businesses, including high taxation and substantial expenses, with a focus on labor costs and pre-existing issues like excessive charges. Results and Conclusion: Prioritizing the hotel industry over attracting new tourists is key. Post-COVID-19 economic stability in Pattaya's tourism industry requires a comprehensive approach involving industry revitalization, diversification, support for local businesses, sustainable practices, infrastructure investments, marketing, and government-industry collaboration. Implications of Research: This research underscores the importance of addressing challenges in tourism-driven regions during crises and offers practical insights for safeguarding economic stability. Originality/Value: The study's unique focus on Pattaya provides valuable insights for similar regions, offering strategies to mitigate vulnerabilities caused by external shocks like pandemics.

The programmer designed the mobile application with a friendly version. Its application is planned for effortless usage and is easy to use, called User experience (UX). The mobile government application aimed to launch to facilitate people for their daily consumption and transaction. However, some functions and interfaces should be developed and customized to the specific user. The government's mobile application is suggested to explore the Customer experience (CX) to ease and convince people to take advantage of the government mobile application. Using a qualitative and exploratory approach, the interview was conducted with the customer experience to explore the perception and feedback of government applications. A semi-structured interview with 17 participants was conducted to examine the customer experience. These findings provide important implications and input for the government mobile application and user experience development.

The use of telemedicine and virtual healthcare services has gained much attention, especially during the digital transformation of countries. This study aims to explore the experience of users and the barriers they face when using telemedicine virtual healthcare service platforms. Scientific studies were reviewed to identify the barriers, facilitators, user attitudes, and telemedicine implementation experiences. The results of prior studies suggest that the primary impediment to adopting telemedicine services is the lack of familiarity with virtual software platforms. Significant barriers were identified, such as inadequate information communication technology infrastructure, cultural resistance to using technology in healthcare delivery, and financial obstacles. Furthermore, the study examined the perspectives of healthcare providers and patients, highlighting their concerns and expectations regarding the use of telemedicine. The analysis also delved into the effects of telemedicine on healthcare utilization, patient satisfaction, and the potential role of virtual reality in rehabilitation. The study provides insights into the challenges and opportunities of integrating telemedicine into healthcare systems. It also offers recommendations for addressing the obstacles and enhancing the user experience in telemedicine virtual healthcare service platforms. The ultimate goal of this study is to improve patient outcomes and strengthen healthcare accessibility through optimized user experiences.

This study aims to examine the learning factors that influence the decision of online entrepreneurs in Bangkok to use private transport services. This study considers three main dimensions: organizational characteristics, information technology (IT) acceptance, and logistics factors. The methodology used was quantitative. A standardized questionnaire was disseminated to 400 Internet entrepreneurs. Multiple regression analysis was used to analyze the data. The results indicate that information technology acceptability and logistical considerations are the main predictors of the decision-making process (p < 0.05). However, organizational characteristics (company type, age, and size) were not significant. Delivery speed, real-time tracking, and service technology are the most critical drivers. The results indicate that logistics companies must focus on digital agility to satisfy the expectations of modern SMEs. Future research should investigate geographic and sectoral diversity, extending to rural or other regional e-commerce regions. Longitudinal tracking is necessary because technology and customer expectations are constantly changing. This longitudinal research strategy can be used by future researchers. Integration of Advanced Digital Parameters, which could be related to new technology variables. For example, artificial intelligence (AI) can be used for predictive routing, automated customer service bots, and green supply chain procedures.

This study aims to investigate the demographic factors and marketing mix elements influencing the decision to invest in gold through online applications among the working-age population in Bangkok. The study population consists of 3,246,303 individuals aged 21–60 years. Data were collected from a sample of 400 participants and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Inferential statistical analyses were conducted using Independent-sample T-tests and One-way ANOVA (F-test) to examine group differences, followed by Least Significant Difference (LSD) post-hoc comparisons. Additionally, Multiple Regression Analysis was employed to determine the impact of the marketing mix. The findings indicate that demographic factors specifically gender and age resulted in significant differences in gold investment decisions via online platforms. Furthermore, the marketing mix (Product, Price, Place, and Promotion) significantly influences the decision-making process for gold investment among the working-age group in Bangkok.