The modern travel business makes use of several types of artificial intelligence (AI). Robots, conversational systems, smart travel agents, language translation applications, and forecasting systems, conversational personalization and recommender systems, bots, and voice recognition and natural language processing systems are all part of this category. Recent years have seen remarkable progress in artificial intelligence (AI) because to improvements in computing power, algorithms, and big data. Here we take a look at how AI has altered and is altering the core procedures of the travel sector. Before diving into the specific AI systems and applications used in the travel and tourist industry, we cover the IT fundamentals of AI that are pertinent to this field. We next take a close look at the hotel industry, which is implementing these technologies at a rapid pace. Finally, we outline a research agenda, discuss the difficulties of using AI in the tourist industry, and paint a picture of where this field may go from here.

This research paper analyzes the role of Corporate Social Responsibility (CSR) in promoting happiness and reducing workplace stress and burnout in Indian companies. The rationale behind selecting this topic is that human resources plays a significant role in every business, and effective management helps enhance the chances of the firm's success. However, in the contemporary highly competitive market, the demand from human resources is increasing, which is further creating the issue of long working hours, work-life imbalance, burden on meeting targets, etc., which creates the issue of stress, burnout, anxiety, depression, etc. which not only adversely impact their performance but also creates the issue of employee turnover and absenteeism. Hence, it has become essential for contemporary businesses to be concerned about taking CSR initiatives to enhance their sense of purpose, sense of belongingness and job satisfaction. For this research, Indian companies are selected for study purpose and their measures to reduce workplace stress and burnout are critically discussed. A secondary data collection method is used to conduct this research. Under this, Case Study Methodology is selected, which has supported the study of the measures taken by various Indian companies, namely Tata Consultancy Services (TCS), Mahindra& Mahindra, Reliance Industries Limited (RIL) and Infosys in promoting happiness to reduce workplace stress and burnout while improving their organizational productivity and performance. The study examines the positive impacts of CSR on employee well-being, particularly in promoting happiness, reducing stress, and preventing burnout. The research design's comprehensive approach and selected sample size enhance the study's reliability, clearly assessing CSR’s role in workplace wellness. The key findings of this study have supported the analysis that promoting happiness within the organization helps create a positive workplace environment, which further supports encouraging employees to showcase a positive attitude towards their job responsibility, team members and organizational success.

The integration of Artificial Intelligence (AI) in higher education is rapidly transforming teaching and learning processes. This study investigates student perceptions of AI tools in university settings, focusing on their impact on learning, usability, trust, and institutional support. Using a structured Likert-scale questionnaire, responses from a simulated sample of 100 students were analyzed using descriptive statistics and chi-square testing. Results indicate that students generally perceive AI as beneficial, especially in terms of enhancing learning quality and ease of use. Although there was variation in individual responses, statistical analysis revealed no significant differences across survey items, suggesting a broadly consistent and moderately positive attitude toward AI. The study highlights key areas of student satisfaction and suggests implications for institutions seeking to expand AI adoption responsibly.

The advent of digital marketing has revolutionized the way educational institutions communicate and connect with prospective students. This study explores the growing relevance of digital marketing strategies—such as content marketing, social media engagement, email marketing, and mobile advertising—in influencing student decisions regarding course and college selection. In contrast to traditional marketing media like newspapers and television, digital marketing offers precise targeting, real-time engagement, and a multidimensional outreach. With students increasingly consuming content through smart phones, computers, and social platforms, educational institutions are leveraging digital channels to ensure visibility, clarity, and consistency across various touchpoints. This shift not only facilitates cost-effective communication but also enhances brand strength and student satisfaction. The research highlights how digital marketing enables institutions to guide students through their decision-making journey and maintain long-term engagement with their audiences. The study further demonstrates that digital marketing is not merely a promotional tool, but a strategic necessity in the competitive landscape of higher education. It concludes that an effective digital presence can significantly influence student behavior, strengthen institutional reputation, and improve enrollment outcomes

This article examines sustainable hospitality practices within the rural tourism landscape of Kalaburagi district, Karnataka. Sustainable hospitality integrates economic, social, and environmental strategies to safeguard natural resources, empower local communities, and ensure long-term viability. Key environmental initiatives include waste reduction, water conservation, and energy efficiency through the use of eco-friendly materials and technologies. Social sustainability is addressed through local sourcing, cultural heritage preservation, and inclusive community participation in tourism planning. In Kalaburagi, these practices are closely aligned with the Karnataka Tourism Policy and national guidelines, emphasizing the integration of tourism with agriculture, cultural identity, and community well-being. Data for this study were collected through field observations, providing insights into the practical implementation and impact of sustainability-driven hospitality in the region.

Tourism is one of the key factors that will help India develop into an economic giant. It is a key driver of job creation and revitalization of the cultural sector in India. However, sustainable tourism development is expected in Karnataka, which emphasizes the need for rural tourism development through its new policy framework. Kalaburagi is an unexplored site in Kalyana Karnataka, filled with historical and natural attractions; however, tourists do not visit there. Despite the huge potential for growth within the area, the location remains relatively underdeveloped. As it is. The literature shows that implementing the Karnataka Tourism Policy 2020 – 2025 in Kalaburagi encounters specific challenges such as poor connectivity and inadequate provision of accommodation facilities. Based on household surveys and stakeholder interviews, it can be established that development gains are only experienced through improved transport connectivity and better service provision. Nonetheless, digital marketing activities remain low, and investment by private players is insufficient. On the other hand, community participation led by self-help groups faces significant financial and organizational obstacles. At present, the economic advantages of tourism development are experienced as temporary employment opportunities due to the seasonal nature of the activities performed. Expansion of small rural circuits is necessary. In this respect, policymakers should push for development of agro-tourism initiatives with a focus on millets. Furthermore, training should be provided for locals to improve their skills. Public-private partnership is critical for the sustainability of such efforts.