Prof. Dr. Gustavo Hermínio Salati Marcondes de Moraes is an associate professor at the School of Applied Science (FCA), University of Campinas (UNICAMP). He holds his PhD (2013) and MSc (2010) in Business Administration from the Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV/EAESP). His research emphasizes the topics of the entrepreneurial ecosystem, sustainable entrepreneurship, structural equation modeling, business intelligence, information technology and communication, information technology, and analytical intelligence.