Samet AYDIN, Assoc. Prof. currently works at International Trade and Logistics Department at Maltepe University, Istanbul / Turkey. He had PhD degree in Business Administration from Maltepe University in 2015, MA in Business Administration from Uludag University in 2005. He had BSc in Environmental Engineering from Dokuz Eylul University in 2001. He had 14 years professional experience in international companies in many Marketing and Sales positions. His academic expertise and studies focus on consumer behavior, sustainable marketing practices.