Sam Saltis is an Australian technology entrepreneur and CEO of Core dna, a SaaS-based digital experience platform. With over two decades of experience in web technology, he founded bwired in 2000 and transitioned it into Core dna in 2016. Based in Melbourne, Saltis is recognized as a thought leader in content management systems and digital commerce. He studied at La Trobe University, the University of Melbourne, and MIT. He previously worked at ANZ Australia before launching his entrepreneurial career. An active writer and speaker, he shares insights on digital strategy, SaaS, and web technology trends, while maintaining a passion for startups and Formula 1 racing.