Blockchain technology (BCT) has been gaining popularity due to its benefits for almost every industry. However, despite its benefits, the organizational adoption of BCT is rather limited. This lack of uptake motivated us to identify the factors that influence the adoption of BCT from an organizational perspective. In doing this, we reviewed the BCT literature, interviewed BCT experts, and proposed a research model based on the TOE framework. Specifically, we theorized the role of technological (perceived benefits, compatibility, information transparency, and disintermediation), organizational (organization innovativeness, organizational learning capability, and top management support), and environmental (competition intensity, government support, trading partners readiness, and standards uncertainty) factors in the organizational adoption of BCT in Australia. We confirmed the model with a sample of adopters and potential adopter organizations in Australia. The results show a significant role of the proposed factors in the organizational adoption of BCT in Australia. Additionally, we found that the relationship between the influential factors and BCT adoption is moderated by “perceived risks”. The study extends the TOE framework by adding factors that were ignored in previous studies on BCT adoption, such as perceived information transparency, perceived disintermediation, organizational innovativeness, organizational learning capability, and standards uncertainty.

Purpose: Social media has become a significant catalyst for entrepreneurship in the Middle East, particularly for women. Considering the limited research conducted to understand the factors influencing social media adoption in conservative societies such as Qatar, this study aims to examine the factors affecting the adoption of social media among women entrepreneurs in Qatar and extend the Technology Acceptance Model (TAM) by including sociocultural variables. Method: The study employed a quantitative cross-sectional survey approach comprising 290 women entrepreneurs through an online survey. Structural Equation Modeling (SEM), particularly Partial Least Squares (PLS) analysis, was used to investigate relationships between constructs. Findings: The results highlight two dimensions that significantly affect women’s adoption of social media for entrepreneurship in Qatar: technological (perceived usefulness) and sociocultural (family influence, kinship roles, and reputation preservation). Through these factors, we found that women in Qatar are especially drawn to social media entrepreneurship because it enhances their business operations while being in line with their cultural and social values. Conclusion and Originality: This research is one of the pioneering studies on women entrepreneurship and social media in Qatar. It extends the technology adoption theory with novel sociocultural constructs specific for women entrepreneurship in the Middle East. This research offers insights that are significant for advancing the field of digital entrepreneurship and fostering women’s entrepreneurship and economic empowerment within Qatar and the other communities of the Middle East.