Sonia Blanco is a Tenured Lecturer in the Department of Audiovisual Communication and Advertising at the University of Málaga, Spain. Holding a PhD in Communication, her academic expertise spans digital journalism, podcasting, active audiences, disinformation, and the impact of generative artificial intelligence on media practices. Over the years, she has contributed to several national and regional research initiatives, with a particular focus on artificial intelligence’s role in reducing misinformation and fostering innovative content creation. Currently, she leads the Gen-IA Project, an initiative aimed at developing a comprehensive library of AI tools for multimedia production, and she also actively participates in international conferences and has published extensively on emerging media technologies.