Simran Babu is a dedicated Research Scholar in Business Administration with a focused specialization in green marketing, sustainable consumer behavior, and the integration of psychological and environmental dimensions into business strategy. She holds a Master’s Degree in Business Administration and is currently pursuing her doctoral studies at Sambalpur University. She is also the co-author of the book "Preparation for NTA UGC-NET/JRF and Other Competitive Examinations in Management," which serves as a comprehensive resource for aspiring management scholars. Further, she has published one research paper, one book chapter and has presented her work at over seven national and international conferences, contributing to ongoing discourse in sustainability and consumer studies. She is also an active member of the American Council on Consumer Interests (ACCI), further aligning her research with global trends in consumer well-being and responsible business practices.