Sofía Blanco-Moreno (PhD) is a Marketing and Tourism expert with specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also a PhD and an assistant professor at the University of León (Spain), and she has worked as a Digital Marketing expert on international companies such as Meliá Hotels. Her research has been published at well-recognized journals such as the Journal of Destination Marketing and Management. She has received several research awards, such as the Ph.D. Thesis Excellence Award 2025, for her thesis “AI-POWERED INSIGHTS: ANALYZING VISUAL AND TEXTUAL CONTENT ON SOCIAL MEDIA FOR DESTINATION MARKETING MANAGEMENT”, the best communication-paper at the AIRSI and AIM 2023 conferences, I UAM-ASSECO Business Case Award 2022 and "product test" within the University-Business Knowledge Transfer Plan for the platform Photo Data Tour Analytics.