Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy of the ASEAN region, so it is a relevant and contemporary study to know the perceptual thought and socioeconomic profiles of customers. Since there is a lack of independent study in this area, the relationships can be researched and presented. The context of digitization and consumerism is slowly growing in the Vietnamese market. So, this article studies the factors influencing online consumer perception and purchase orientation for digital stores operating in Vietnam through apps and websites. This study is a bi-phase study. In the first phase, constructs, such as digital store images, digital customer loyalty, satisfaction and digital socio-economic profiles of consumers, are examined. In the second part, the empirical analysis is carried by the authors. The study is done by SPSS 22, R studio, and R-cran software packages. Exploratory factor analysis, confirmatory factor analysis, very simple structure (VSS) criterion, and parallel analysis are used for the study. Customers have an almost balanced view of shifting to other stores and the image of the digital store, which makes the price have a substantial effect on the digital store image. The education and empathetic nature of employees also affect the way customers complain, and the way delivery is handled, which is Factor 1 for the model. Factor 2 is promotion, pricing, billing ease, or proper billing, which influence the purchasing power of the customer. So, the service provider or digital store has to be cautious of a specific socioeconomic variable. Digital store image is significantly about complaint handling methods, promotional aspects, and image-driven pricing. So the digital store has to be more careful about these factors. So, from the model, it can be concluded that digital consumers’ socioeconomic profiles, the price of the product, and the digital store’s image appear to have a significant relationship. A consumer pattern is having the education and the period of purchase, which explains the relationship better. The level of education and the period of purchase from a digital store also have significant differences among each other. Thus, the digital service provider should consider the level of education and the period of continuous purchase from a digital store as the criteria for evaluating digital customer loyalty. The price of the product seems to be significant as a variable too. The digital store image appears to be substantial for grievances, promotion, and image driven by price. So this considerable relationship has to be taken into consideration by the service provider while focusing on making decisions for customer loyalty.

Purpose: This research study uses the theory of planned behavior to investigate the factors such as environmental concern, perceived control behavior and subjective norms that foster green purchasing intention in the developing market, with the moderating influence of environmental knowledge.Design/methodology/approach: Convenience and purposive sampling were used to obtain data from 418 respondents, which were analyzed using structural equation modeling.Findings: The findings revealed that environmental concern had a significant impact on the subjective norms, green attitude and perceived behavioral control; subjective norms had a positive impact on the green attitude, did not on perceived behavioral control and green purchase intention directly; perceived behavioral control had a significant impact on green attitude directly but did not green purchase intention; green attitude had a significantly impacted the green purchase intention. Environmental knowledge had a strong moderation association between green attitude and green purchase intention.Originality/value: The study explores the complex relationships between various factors, including environmental concern, subjective norms, perceived behavioral control, green attitude and environmental knowledge, and their impact on green purchase intention which can provide a more nuanced understanding of the drivers for sustainable consumption. Additionally, the study's finding on the moderating effect of environmental knowledge on the relationship between green attitude and green purchase intention may be a novel contribution to the existing literature.

Purpose of study: This research aims to analyze the mediating effect of corporate social responsibility (CSR) image in the effect of company credibility dimensions (trustworthiness and expertise) on participation intention, in the cause–brand alliance (CBA) context. Methodology: The sample design which is used is purposive sampling with the sample criteria as the stakeholders of the University of Lampung, Indonesia. Data were collected by direct interview. Multiple regression analysis is used to test the hypotheses with 160 university’s stakeholders, using purposive sampling. Result: The results show that trustworthiness and expertise have a directly positive significant effect on CSR image. However, expertise statistically has a greater positive significant effect on consumer participation intention toward the CBA than trustworthiness. This finding is contrary to the contrast-effect theoretical framework (Dean, 2003) and balance theory (Heider, 1958). Newly finding is that CSR image considered a mediating role in the effect of trustworthiness and expertise credibility on participation intention. Implications: This implies that in the context of CBA, the company’s trustworthiness and expertise can be a more useful tool to trigger the positive CSR image in encouraging the stakeholders’ perception to buy the products and services or brand of the company implementing CSR, because CBA practices are considered as a genuine social cause, not as a promotion tool. Novelty/Originality of this study: In this study, the collected data uses the cross-sectional design and the CBA context uses CBA practices implemented by agriculture, education service, beverage industry, and a bank stated-owned enterprise.

Job satisfaction is one of the vital needs of almost every employee in any well-structured organization. Any shortfall in the anticipated level of employee job satisfaction would affect the employees' contribution to organizational effectiveness. The purpose of the research is twofold. It aims to study the relationship between different levels of employees' job satisfaction in organizations and the impact of employee job satisfaction on the nature of roles performed by employees. The study found that employees' job satisfaction significantly impacted their performance and productivity in the organization. Also, the significant impact of employee satisfaction has been found on the employee commitment to work. Furthermore, the significant outcome on organizational performance can be seen as the result of job satisfaction. The study results would help an organization understand the value of job satisfaction for an employee, which could help increase organizational commitment.

In early 2020, the World Health Organization declared COVID-19 a global emergency. This pandemic has affected higher education, especially the world of business education and professional programmes, beyond imagination. This study/project examines an innovative teaching and learning approach, Lean methodology, and its application to business education. Although Lean Thinking originated in the automobile industry several years ago, research on its application and sustainability at academic institutions, especially in the teaching and learning process, has been extremely limited. Recent research demonstrates that this approach has been successfully implemented in healthcare and health sciences education. This project takes a step forward and identifies how a similar approach can be applied to business education in post-pandemic education. The project concludes with practical tips that higher education institutions can use as planning for post-pandemic begins.

Objective: Available literature reveals that usage of Maternal Health Care Services (MHCSs), including antenatal care (ANC), has been decreased significantly in the developing countries due to Corona Virus Disease (COVID-19) pandemic. However, the COVID-19 related factors on the MHCSs utilization in Bangladeshi women are yet to be examined. Therefore, this study examines the effect of COVID-19 on the use of ANC services among rural communities in Bangladesh. Method: A community-based qualitative study was conducted from May 01, 2021, to July 20, 2021, among selected pregnant women residing in eight villages of the Kushtia District, Bangladesh. A total of ten focus group discussions (FGDs) was conducted. Open Code 4.0 software was used to transcribe, translate, and analyze the data thematically. Results: Findings suggest that the measures taken by the government against the COVID-19 pandemic have significantly decreased the optimum usage of ANC services. The need to shift the role of the health workforces a vital factor that has a negative effect on women's attitude towards seeking MHCSs. Anxiety, dirty and poor environment of the health facilities, low quality of care, stigma, and risk minimization strategy are among other factors that refrained the pregnant women from seeking ANC services. Conclusion: Undoubtedly, the COVID-19 related factors have decreased the possible usage of ANC services among rural communities in Bangladesh. Additional necessary health workforces are needed to recruit urgently. A special wing for pregnant women in each health facility may be opened as a one-stop service center for the COVID-19 period. The policymakers should take necessary actions to reduce anxiety among pregnant women and motivate them to use MHCSs for safe motherhood.