Marko Šostar, PhD, is an assistant professor at the Faculty of Tourism and Rural Development in Požega, Josip Juraj Strossmayer University of Osijek, where he also serves as Vice Dean for Science and International Cooperation. He is a professional in the field of marketing and management, with extensive academic and practical experience gained through participation in international projects and collaborations. Dr. Šostar is an expert in the preparation and implementation of EU-funded projects, having successfully led and delivered more than 100 projects across various sectors. He has authored and co-authored over 50 scientific papers and publications, primarily focusing on consumer behavior, rural development, sustainable tourism, and innovation in food technologies. His work bridges theoretical knowledge and applied practice, contributing to regional development and policy planning. He is the recipient of both the Dean’s and the Rector’s Award for scientific research excellence, and is active in international academic cooperation and knowledge transfer within the European Research Area.