Prof. Simona Sternad Zabukovšek is a full professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor. Her research spans business process reengineering (BPR) and business information solutions (ERP, CRM), focusing on comparative analyses across different cultures. She also explores e-business models, the implementation of e-learning versus blended learning in organizations, user acceptance of IT/IS, and digital transformation and information management. Recently, her work has expanded to include the integration of artificial intelligence into business processes, enhancing decision-making and operational efficiency.