Sunyang Park

Dr. Sunyang Park

Chungbuk National University
orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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24 December 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
SPSunyang Park
Sunyang Park
YLYuri Lee
Yuri Lee
Researchers and companies are paying attention to consumers’ sustainable consumption of clothing products. Clothing industry and fashion consumers have been criticized for a long time due to endless mass production and overconsumption. Despite the efforts of corporations to use sustainability as a marketing tool and an expanding literature exploring consumers’ response to such marketing, the definition of sustainable consumption of clothing products (SCCP) remains unclear. Academic works lack comprehensive discussions regarding SCCP in the perspective of consumers’ awareness and behavior. Furthermore, no widely accepted measurement tool of this concept exists. The validated measurement instrument will eventually help the diagnosing of the mental and behavior status of clothing consumers’ SCCP and further support to establish consumer guidance aimed at resolving sustainability issues related clothing consumption. This study aimed to conceptualize, develop and validate a scale to measure SCCP from the perspective of general clothing consumers. Literature review and interview were used to collect qualitative data for scale item generation. Then, surveys were conducted two times to acquire quantitative data from respondents to purify and validate the scale items. Content analysis, exploratory factor analysis and confirmatory factor analysis using MPlus were used to explore and predict the data. Based on reliability and validity check, the results are apparent that the scale shows good psychometric properties.

30 June 2020 in Journal of the Korean Society of Clothing and Textiles
Verified
Journal Article
Closed access
SKSongmee Kim
Songmee Kim
SPSunyang Park
Sunyang Park
HKHayoun Kim
Hayoun Kim

30 June 2019 in International Journal of Costume and Fashion
Verified
Journal Article
Closed access
SPSunyang Park
Sunyang Park
SYSo Jung Yun
So Jung Yun

30 April 2019 in Journal of the Korean Society of Clothing and Textiles
Verified
Journal Article
Closed access
SPSunyang Park
Sunyang Park
HKHayoun Kim
Hayoun Kim
YJYeojin Jeong
Yeojin Jeong
YLYuri Lee
Yuri Lee