Thomas Brunner, Prof. Dr., is a professor of consumer behavior at the Bern University of Applied Sciences – Food Science and Management since 2012. Previously, he worked as a senior researcher at the ETH in Zürich and at the LINK Institute for Market and Social Research in Lucerne. As a psychologist, his research focuses on consumers’ behavior concerning their food intake. Nudging consumers into more sustainable and healthy eating patterns is a topic of special interest for him, as is survey research on new consumer trends.