Dr. Tine Bertoncel is an assistant professor of business informatics at the University of Primorska's Faculty of Management. With a diverse professional background spanning data analysis, data science, and digital marketing, he brings a wealth of experience from various industries to his academic role. Dr. Bertoncel's research primarily focuses on the impact of technological advancements, particularly artificial intelligence, on industry. His work examines how these innovations affect daily work practices and shape the future job market. This interdisciplinary approach bridges the gap between cutting-edge technology and its practical applications in business environments. In addition to his research, Dr. Bertoncel is committed to educating the next generation of business informatics professionals. He leverages his industry experience and academic expertise to prepare students for the evolving challenges of the digital business landscape.