The rise of radiofrequency scanner technology has led to its potential application in the observation of people’s movements. This study used a Wi-Fi scanner device to track tourists’ traveling behavior in Hokkaido’s tourism area, which occupies a large region that features a unique natural landscape. Inbound tourists have significantly increased in recent years; thus, tourism’s sustainability is considered to be important for maintaining the tourism atmosphere in the long term. Using internet-enabled technology to conduct extensive area surveys can overcome the limitations imposed by conventional methods. This study aims to use digital footprint data to describe and understand traveler mobility in a large tourism area in Hokkaido. Association rule mining (ARM)—a machine learning methodology—was performed on a large dataset of transactions to identify the rules that link destinations visited by tourists. This process resulted in the discovery of traveling patterns that revealed the association rules between destinations, and the attractiveness of the destinations was scored on the basis of visiting frequency, with both inbound and outbound movements considered. A visualization method was used to illustrate the relationships between destinations and simplify the mathematical descriptions of traveler mobility in an attractive tourism area. Hence, mining the attractiveness of destinations in a large tourism area using an ARM method integrated with a Wi-Fi mobility tracking approach can provide accurate information that forms a basis for developing sustainable destination management and tourism policies.

This study examines passenger adoption of self-service check-in kiosks based on the technology acceptance model (TAM) and its extension. This study investigated the relationships between three independent variables (technology self-efficacy, need for human interaction, and perceived enjoyment) and two TAM's cognitive variables (perceived usefulness and ease of use). The analysis of these relationships is novel in aviation self-service technology research. Structural equation modeling (SEM) was employed to analyze 346 valid responses. The analysis reveals that enjoyment enhances the perception of self-service check-in kiosks as useful and easy to use, resulting in greater intention to use them. Moreover, passengers with higher confidence in their technological self-efficacy are more likely to perceive check-in kiosks as helpful. However, passengers may perceive kiosks as less useful when they require more human interaction. The results of this study contribute to the current knowledge on aviation self-service adoption. Additionally, managerial implications are offered to improve the future of airlines' passenger services.

This research endeavors to achieve three primary objectives. Firstly, it seeks to develop a measurement model capable of assessing the motorcycle riding behavior of middle-aged individuals in Thailand. The construction of this model integrates the motorcycle rider behavior questionnaire (MRBQ) with statistical and descriptive analyses. Secondly, the research examines the accuracy of the measurement model using a factor analysis approach, comprising both exploratory and confirmatory factor analyses. Lastly, the study aims to furnish the people of Thailand with a set of guidelines for self-assessment of their motorcycle riding habits. The examination involves 399 middle-aged motorcycle riders aged 35 years or older, a significant majority of whom (81%) possess the requisite licenses for motorcycle operation, with the majority (83%) accumulating over a decade of riding experience. Through analysis, a set of 39 items capturing nuanced behaviors exhibited by middle-aged motorcyclists in Thailand is identified. These items are categorized into four distinct clusters: speed violations, control errors, traffic errors, and adherence to safety equipment protocols. The utilization of the MRBQ in this study holds significant importance, as it provides valuable insights into the riding practices of the Thai population. The resultant findings hold the potential to inform safety initiatives and strategies aimed at enhancing the overall motorcycle riding experience.