Many environmental nonprofit organizations (ENPOs) seek to create sustainability value by promoting environmental principles and influencing policymakers to support pro-environmental legislation. One strategy used by ENPOs to enhance the value creation process is the development of partnerships with businesses. Semi-structured interviews with leaders of six national ENPOs in the United States were conducted to examine the sources and types of value created by collaborations with renewable energy businesses, and the partnership processes and outcomes that are most desirable. The goal was to understand how and why ENPOs seek partnerships, what the potential benefits are, and whether or not ENPO leadership orientation, as characterized by their perceptions of the political opportunity structure, political ideology, and environmental philosophy, led to different views of partnerships for sustainability value creation. The finding that differences in the partnership perspectives of the ENPO leadership did not directly link to differences in the leadership orientations suggests that none of the orientations precluded partnering in general and may even have been enablers in some cases.

Development in wind energy technology and deployment of infrastructure reduces reliance on fossil fuels and can further energy security goals. Wind energy, however, can conflict with other green interests. The goal of this research was to examine the perceptions of environmentally conscious individuals at the intersection of wind energy development and biodiversity conservation interests. A majority of respondents identified that they cared very much about both renewable energy development as well as biodiversity conservation. We found that while participants were aware of the shifting causes of mortality of bird populations, they were less aware of the implications of wind energy on bat populations. In addition, attitudes towards biodiversity conservation as well as wind energy development were statistically significant when looking at the identification of some impacts. Most participants were willing to support wind energy development considering trade-offs related to factors such as visual impacts or economic benefits if it had no impacts on biodiversity conservation. Our research shows that environmentally conscious individuals are well-informed on only some impacts of wind energy development. Results also suggest that biodiversity conservation impacts are prioritized by environmentally conscious individuals when gauging support for wind energy development. As sustainable development continues, it is important to consider this green on green conflict, as renewable energy development is not only confronted by general issues of public opposition, but also specific environmental complaints.