New information technologies have led to the rapid and effective growth of social networks. The amount of data produced by social networks has increased the value of the big data concept, which is one of the popular current phenomena. The immediate or unpredictable effects of a wide array of economic activities on large masses and the reactions to them can be measured by using social media platforms and big data methods. Thus, it would be extremely beneficial to analyze the harmful environmental and social impacts that are caused by unsustainable business applications. As social networks and big data are popular realms currently, their efficient use would be an important factor in sustainable economic development. Accurate analysis of people’s consumption habits and economic tendencies would provide significant advantages to companies. Moreover, unknown consumption factors that affect the economic preferences of individuals can be discovered and economic efficiency can be increased. This study shows that the numerous solution opportunities that are provided by social networks and big data have become significant tools in dynamic policy creation by companies and states, in solving problems related to women’s rights, the environment, and health.

Particulate matter, particularly PM_2.5, poses a significant threat to public health due to its ability to disperse widely and its detrimental impact on the respiratory and circulatory systems upon inhalation. Consequently, it is imperative to maintain regular monitoring and assessment of particulate matter levels to anticipate air pollution events and promptly mitigate their adverse effects. However, predicting air quality is inherently complex, given the multitude of variables that influence it. Deep learning models, renowned for their ability to capture nonlinear relationships, offer a promising approach to address this challenge, with hybrid architectures demonstrating enhanced performance. This study aims to develop and evaluate a hybrid model integrating Convolutional Neural Networks (CNNs) and Recurrent Neural Networks (RNNs) for forecasting PM_2.5 levels in India, Milan, and Frankfurt. A comparative analysis with established deep learning and machine learning techniques substantiates the superior predictive capabilities of the proposed CNN-RNN model. The findings underscore its potential as an effective tool for air quality prediction, with implications for informed decision-making and proactive intervention strategies to safeguard public health.