Started his professional career as car designer in Mexico and later in Italy collaborating in projects for FIAT, Alfa Romeo, Audi, Italdesign-Giugiaro among many others. He has worked as an independent designer for 15 years wining a Red Dot Award in 2007, and as academic has explored the sustainability and future of design linked to Systems Thinking and Complexity Theory. Received a PhD from Northumbria University in 2016. Areas of research are personal urban transportation, additive manufacturing, topography optimization and sustainable design.