Dr Vimi Jham is a Management Educator in the area of Marketing United Arab Emirates. She 30 years of experience in industry, teaching, research and training. She holds a Ph.D. from Aligarh Muslim University, India and is an affiliate of Harvard Business School, Boston, USA. Dr Jham’s research examines consumers behaviour among different cultures, relationship marketing practices and its application in different sectors with focus on satisfaction, quality and social media in the banking industry. Her research interests lie in the area of consumer psychology and marketing.