The green development behavior of construction enterprises is an environmental behavior that contributes evidence from construction enterprises to the field of resource recycling and environmental protection. Revealing the mechanism of green development behavior of construction enterprises has become the key to guide construction enterprises to adopt green development behavior and improve the level of green development. However, existing studies on the mechanistic discussion of green development behavior of construction enterprises do not reach a consensus. In order to reveal the mechanism of the green development behavior of construction enterprises, this study examines how the green development behavior of construction enterprises is influenced by factors based on the Theory of Planned Behavior. Using partial least squares structural equation modeling (PLS-SEM), this study analyzed 306 questionnaire data points from construction enterprises in 28 provinces (cities) across China. The main conclusions are as follows. (1) Attitudes, subjective norms and perceived behavioral control have significant positive effects on the green development behavioral intentions of construction enterprises, with attitudes being the strongest predictor. (2) Intention intermediates the relationships between attitude, subjective norms, perceived behavioral control, and the green development behavior of construction enterprises to varying degrees. (3) Regional green development level and enterprise size positively moderate the four groups of the relationship between attitude, subjective norms, perceived behavioral control, intention and green development behavior of construction enterprises. This study provides theoretical guidance for promoting green transformation and upgrading construction enterprises and helps the construction industry achieve a balanced mode of development that supports both economic growth and environmental protection.

The low efficiency of the closed-loop supply chain in construction and demolition waste (CDW) recycling has restricted the green development of China’s construction industry. Additionally, the government’s reward–penalty mechanism has a huge influence on green development. This study aimed to investigate the effect of green development performance (GDP) and the government’s reward–penalty mechanism on the decision-making process of production and recycling units, as well as to reveal the optimal strategies under different conditions. Therefore, the strategies’ evolutionary paths of production and recycling units were investigated by using evolutionary game theory. Firstly, an evolutionary game model between production units and recycling units was proposed under the government’s reward–penalty mechanism. Then, the evolutionary stability strategies in different scenarios were discussed. Finally, the effects of the relevant parameters on the evolutionary paths of the game model were analyzed using numerical simulations. The main conclusions are as follows. (1) When the range of GDP changes, the evolutionary stable strategy changes accordingly. GDP plays a positive role in promoting the high-quality development of the CDW recycling supply chain, but an increase in GDP can easily lead to the simultaneous motivation of free-riding. (2) The government’s reward–penalty mechanism effectively regulates the decision-making process of production and recycling units. An increase in the subsidy rate and supervision probability helps to reduce free-riding behavior. Moreover, the incentive effect of the subsidy probability on recycling units is more obvious, while the effect of the supervision probability on improving the motivation of active participation for production units is more remarkable. This paper not only provides a decision-making basis to ensure production and recycling units to make optimal strategy choices under different conditions but also provides a reference for the government to formulate a reasonable reward–penalty mechanism that is conducive to a macro-control market.

The issue of the green development of industrial enterprises has become the focus of attention of all parties. However, the driving factors of green development behavior and performance in industrial enterprises remains unexplored. What are the driving factors of green development behavior and performance in industrial enterprises? How does the theoretical model of green development behavior and performance in industrial enterprises work? In order to reveal the driving factors of green development behavior and performance in industrial enterprises, this paper develops a theoretical model and tests the model through the evidence of Chinese industrial enterprises. Based on the further study of in-depth interview materials from 52 employees in industrial enterprises, this paper takes industrial enterprises as the research object and constructs a theoretical model by using a grounded theory method. The results show that 40 initial concepts, 10 initial categories, four main categories and three core categories are obtained through the coding step of grounded theory. The study found the following three conclusions: (1) The green development of industrial enterprise exists in the organization in the form of specific behavioral expressions; (2) The green development of industrial enterprise caused the occurrence of green development behavior of industrial enterprises. The external factors of industrial enterprise green development consist of the environment of policy and institutional, market environment and public supervision. The internal factors of industrial enterprise green development are composed of tangible and intangible resources of enterprises; (3) The occurrence of industrial enterprise green development behavior has led to the consequence of green development of industrial enterprises. The consequence is embodied in the green development performance of industrial enterprises, including corporate financial performance, corporate environmental performance and corporate social performance. In addition, some management implications are presented based on the research findings. This research enriches the field of green development theory, business development theory and green behavior research. This study also provides a reference for exploring theoretical models of industrial enterprise green development in other countries and regions of the world.

Although the theory of green development behavior and performance of industrial enterprises (GDBP-IE) reveals that the green development behavior (GDB) of industrial enterprises is affected by internal and external factors and produces performance, it lacks a clear mechanism. This paper aims to verify the theory of GDBP-IE and reveals the mechanism of GDBP-IE in the Chinese context. The partial least squares structural equation modeling (PLS-SEM) method was used to analyze valid samples of Chinese industrial enterprises (N = 615). The empirical conclusions are as follows. (1) Corporate tangible resources, corporate intangible resources (CIR), market environment, public supervision and policy and institutional environment (PIE) have a significant positive effect on GDB (i.e., green supply chain management practice and clean production behavior). (2) Compared with other factors, the positive effect of CIR on GDB is the strongest. (3) The level of positive effect of PIE on GDB is not as significant as other factors. (4) GDB has a significant positive effect on green development performance (i.e., corporate social performance, corporate financial performance and corporate environmental performance). This paper provides effective evidence for researchers to use other methods to further verify the theory of GDBP-IE in the Chinese context. This paper also provides an opportunity for cluster analysis of GDBP-IE in different countries or regions. In addition, this paper not only gives a targeted reference for the government to formulate guidelines concerning the green development of industrial enterprises but also encourages industrial enterprise managers to formulate green development strategies, which is a way to help industrial enterprise managers and workers to participate in and comply with GDB.