Xi Wang Ph.D. is an associate professor of culture, creativity, and management at BNU-HKBU United International College. His research areas are consumer behavior, big data analysis, and tourism management. He has developed and published numerous academic papers in top-tier journals, professional conferences, and international projects, and was invited to be an ad hoc reviewer for several journals.
Beijing Normal-Hong Kong Baptist University
Zhuhai, Guangdong, China
School of Culture and Creativity