Yago de Zabala is Director of Strategy & Innovation at Concentrol, a global chemical company based in Spain, and a PhD candidate in Business Administration at the University of Girona. His research focuses on the integration of sustainability and servitization strategies in manufacturing industries, combining case studies and quantitative analysis. He has more than 20 years of executive experience in innovation, sustainability, and strategic transformation—including digitalization, marketing, and international business development—across both multinational corporations and small and medium-sized enterprises in the chemical and pharmaceutical sectors. He is also an associate professor of strategic innovation, EIC Business Coach supporting EU-funded startups, and Climate Change Accredited Advisor for the Catalan Government’s Agency for Business Competitiveness. He holds a Master’s degree in Chemical Engineering from UPC, with an exchange at Chalmers University of Technology (Sweden), and an MBA from ESADE Business School, with an exchange at the University of Michigan (USA). Follow me on LinkedIn: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=yagodezabala