The purpose of this study was to examine consumers’ purchase intention for green sportswear by investigating the effects of their expectation, perception, subjective norm, perceived behavior control, and attitude on purchasing green sportswear. The study further investigated differential influences towards purchase intention for green sportswear between non-green and green product users. A within-subjects research design was used to empirically test our conceptual model, which was expanded from the theory of planned behavior by adding two additional predictors (expectation and perception). An online survey was conducted with a nationwide convenience sample of U.S. consumers whose ages ranged from 18 to 74 years, and a total of 542 usable responses were obtained. The results of the overall model testing confirmed the significant effects of expectation, perception, subjective norm, and attitude on consumers’ purchase intention for green sportswear. The findings from the comparative model testing indicated significant differences between non-green and green product users in terms of the effects of expectation and perceived behavior control on participants’ green sportswear purchase intention. The outcomes of this study offer useful insights for developing effective strategies for consumers to generate more positive perception, expectation, and attitude towards purchasing green sportswear. This study also suggests potential ways for apparel retailers to develop effective marketing strategies for this sportswear segment to satisfy the values of potential customers.

In the past 10 years, the use of 3D printing (3DP) has been increased in a number of industries. However, its use in the fashion industry and education is still at the early stage. This study aimed to provide (1) a general overview of 3DP in fashion and its integration in fashion education and (2) a pedagogical guidance to educators in the fashion discipline by presenting one case of 3D printing education in fashion design courses. This case study focused on the importance of 3D printing in fashion design curricula and the way to strategically integrate this technology into the curriculum. Rhinoceros (Rhino) and FINEBOT were used for 3D object design and printing, respectively. The coursework consisted of theoretical lectures including definition and application of 3D printing; training of Rhino use; methods of producing objects; 3D modeling of creative objects; and 3D printing practice. During this coursework, the course instructor allowed for students to initiate their design and create the 3D objects on what they wanted. Challenges for educators were identified when fashion students were learning 3D modeling software; however, the coursework resulted in increased interest and understanding of the students in 3D modeling and printing of more advanced fashion-related objects.

This study examined Generation Y (Gen Y)’s knowledge, attitudes, moral obligation, and purchase intentions for apparel products with the corporate social responsibility (CSR) attributes of being organic, fair trade, and recyclable. An online survey methodology including open- and closed-ended questions was implemented. A convenience sample of 442 responses was obtained from one US Midwestern institution and used for data analyses. The results of content analysis showed that Gen Y had a lack of knowledge regarding apparel with CSR attributes, specifically those pertaining to fair-trade products. The results of independent samples’ t-test and multiple linear regressions confirmed positive significant effects of moral obligation on purchase intentions, with females having significantly higher levels of moral obligation and attitudes towards purchasing apparel products made of organic materials, fair-trade label, and recycled materials. Findings provide insights into Gen Y as ethical consumers that can lead to future growth of CSR promotions in the apparel industry.

The research explores older women's clothing fit and style concerns and their attitudes toward 3D body scanning. A film of the 3D body scanning process was developed as an information source and shown to groups of older women prior to collecting survey and focus group data in 10 different community centers and living facilities in four Midwestern U.S. states. Clothing fit was the most important consideration to participants in making apparel purchasing decisions. Participants addressed the difficulty in finding clothing that fits their body shapes and styles that are appropriate for the aging body. Participants' preferences for using 3D body scanning in the future were also examined. Focus group participants expressed greatest willingness to use 3D body scanning for pattern development services. Future research needs to address older consumer acceptance of emerging technology applications for clothing customization and selection.

The purpose of this study was to develop a biodegradable material that could be used as a leather alternative material for the footwear industry, leading to reduce the negative environmental impact. Using an experimental research design, the researchers developed a multilayered cellulosic material (MCM) by bonding nonwoven cellulosic fiber mat, denim fabric, and hemp fabric and examined its properties compared with those of two-layered leathers, consisting of calf and pigskins (multilayered calf and pigskin leather [MCPL]), often used in the footwear industry. We hypothesized these two materials would have similar properties. No significant mean differences were found between MCM and MCPL in total heat loss and break force. The values of air permeability, evaporative potential, and permeability index of MCM were higher than those of MCPL. The findings of this study confirm the effectiveness of MCM for use as a leather alternative material when developing sustainable shoes and provide insights to the footwear industry.

Rapidly advancing technology is impacting the skills required of recent college graduates who are seeking employment in the apparel industry. Therefore, strategic planning of apparel-related curriculums is vital in preparing students to meet the skill needs in the apparel industry. An online survey was conducted with the convenience sample of industry professionals in order to update an apparel design curriculum that meets the current and anticipated future needs of the industry. Sixty-three industry professionals from the divisions of executive management, design, product development, and human resources participated in this study. Investigated were the skills required of creative and technical design students seeking entry-level positions in this industry. Results indicated an increased importance to obtain computer-related skills such as computer-aided design, digital textile design, 3D garment design, 3D body scanning, and product lifecycle management systems. Increased skills in the areas of technical design, communication, and the financial realities of the apparel business are needed.