Muhammad Yousaf earned his doctorate in Communication Studies at the Communication University of China in 2018. He is the recipient of three Gold Medals in M.Sc. Communication from University of the Punjab. He is associated as an assistant professor with the Centre for Media & Communication Studies, University of Gujrat, Pakistan. Dr. Yousaf is trained in quantitative research. He does research in media effects, public opinion & advocacy journalism, public opinion and development communication. He has published in Scopus & SSCI journals.