Yu Peng Zhu is an Associate Professor at the School of Journalism and Communication at Chongqing University in China, serves as a doctoral supervisor, and holds the position of Deputy Director of the Institute of Intelligent Communication. He served as an assistant professor in the Department of Media and Communication at Yeungnam University in South Korea. He is currently an advisory editor for Quality and Quantity. His research interests include communication, smart manufacturing, blockchain, triple helix, scientometrics, network analysis, and artificial intelligence.