Dr hab. Honorata Howaniec, University Professor, holds a PhD in Economics (specialization in Management Sciences) and was awarded the degree of Doctor of Science (DSc) in Economics in 2026. She is employed at the University of Bielsko-Biala (Poland). Her research and teaching experience spans over 25 years. She is the author or co-author of more than 200 scientific publications, including three monographs and 36 edited volumes. She serves as a reviewer for international scientific journals and is an expert for the Polish Agency for Enterprise Development and the National Centre for Research and Development. Her research interests include marketing, consumer behaviour, value-based marketing, corporate social responsibility, and innovation.