Honorata Barbara Howaniec

Prof. Dr. Honorata Barbara Howaniec

Department of Marketing and Entrepreneurship, University of Bielsko-Biała, Bielsko-Biala, Poland
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Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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23 February 2022 in Energies
Verified
Journal Article
Open access
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Galyna TrypolskaGalyna Trypolska
Galyna Trypolska
TKTetiana Kurbatova
Tetiana Kurbatova
Olha V. ProkopenkoOlha V. Prokopenko
Olha V. Prokopenko
Honorata Barbara HowaniecHonorata Barbara Howaniec
Honorata Barbara Howaniec
Yuriy KLAPKIVYuriy KLAPKIV
Yuriy KLAPKIV
The Ukrainian renewable energy sector has demonstrated a significant increase in its renewable power capacity, especially for solar and wind power plants. Decommissioning the end-of-life equipment in Ukraine has not yet taken place, but it is only a matter of time. With this in mind, this paper assesses the quantities and the market values of the materials that could potentially be recovered from used solar and wind power plants, and it estimates the impact of their decommissioning on employment in Ukraine. It has been estimated that approximately 8.9 GW of solar power plants, and 3.6 GW of wind power plants, will be decommissioned from 2044 to 2059, and that the cost of the raw materials recovered could reach EUR 421.4 million and EUR 124.6 million in 2021 prices, respectively, compared to the decommissioning costs of EUR 240.1 million and EUR 49.1 million, respectively. Decommissioning renewable power plants will require the creation of new jobs, including 11.6 thousand in the solar industry, and 2.8 thousand in the wind sector. It is essential to amend the legislation in Ukraine, particularly Directive 2012/19/EU, to introduce the principle of the extended producer responsibility to ensure the efficient recycling of renewable power plant end-of-life equipment in Ukraine in the future.

22 September 2020 in Sustainability
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Honorata Barbara HowaniecHonorata Barbara Howaniec
Honorata Barbara Howaniec
MLMarcin Lis
Marcin Lis
The cross-border regions, which are the peripheral regions, are struggling with m troubles. They often include high unemployment, insufficiently developed infrastructure, or inadequate language skills of residents, which are barriers to exploiting the potential of such regions. One kind of remedy is the assumption of the European Union’s regional policy, under which Euroregions are created. These units, constituting a form of cooperation between the regions of the European Union member states, candidate countries, and the regions of their neighbors, with the support of local and regional authorities, constitute support for the competitiveness and development of border areas. The purpose of this study is to verify how people perceive the activity and effectiveness of Euroregions, as well as to try to determine whether they think Euroregions contribute to local and regional development. In this research, an online and self-administered survey was used, with two parts: one related to Euroregions in general, and the other to a specific, selected Euroregion. Despite the fact that the Polish experience has not been as long as in other parts of Europe, the results show that the Euroregions are positively evaluated by people, and they rate them as important for development of the regions.

3 May 2022 in Sustainability
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Honorata Barbara HowaniecHonorata Barbara Howaniec
Honorata Barbara Howaniec
OKOleh Karyy
Oleh Karyy
Adam PawliczekAdam Pawliczek
Adam Pawliczek
Talents are seen as unique strategic resources that are essential to achieving a sustainable competitive advantage. Organizations use TM to source and maintain a high quality and quantity of talents. Despite numerous research and development of practice in this area, insufficient skills of the staff are still underlined, and an unexplored area in this regard is the support for talent development, prior to the employment of employees (i.e., at the stage of their education). There are numerous studies on TM in universities, but they cover all aspects of TM aimed at university staff. There is no research on supporting the talents of students as future employees. Meanwhile, universities “shape” the future staff and from this place employees identified as talented or with great potential are recruited. In connection with the identified gap, the question was asked whether and to what extent universities and educational entities should be involved in discovering and developing talents for the future needs of the economy. The aim of the article was to check how students perceive their future (i.e., their vision of life), how much of it is related to their future job, and how they see universities as an environment to support their talents. The study used the questionnaire-based survey-CAWI (computer assisted web interview) technique. The research was conducted in the Czech Republic, Poland, and Ukraine. The results of the research show that the support of talent development by universities is not sufficient, and the majority of students (despite the fact that the research was conducted in the last semesters of studies) do not have clearly defined goals and methods of achieving them.

31 March 2020 in Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie
Verified
Journal Article
Closed access
BMBranislav Mičieta
Branislav Mičieta
VBVladimíra Biňasová
Vladimíra Biňasová
MKMarta Kasajová
Marta Kasajová
Honorata Barbara HowaniecHonorata Barbara Howaniec
Honorata Barbara Howaniec
The article deals with a BCM model that allows managers to outline the value creation process. In contrast to the business plan, this business model describes how to create and deliver value (product or service) to clients, as well as how to create demand, the network of customer-suppliers and how the company will earn money. The BCM model describes the basic principles of value creation by enterprises, their capture and delivery. In the first part of the article authors try to define of term of business model based on a literature review. The case study presented later shows how to use strategic analysis methods to determine the current state and build a complex business model. The results showed that the implementation of the proposed solution can help the company achieve its goal and further development.

24 November 2021 in Energies
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Journal Article
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Honorata Barbara HowaniecHonorata Barbara Howaniec
Honorata Barbara Howaniec
LWLukasz Wroblewski
Lukasz Wroblewski
Hana ŠtverkováHana Štverková
Hana Štverková
Environmental policy obliges modern society to transition to a low-carbon economy. After entering to life, the Paris Agreement obligated the signatories to prepare the first nationally determined contributions (NDCs). The NDCs aim first to reduce greenhouse gas emission targets under the UNFCCC and they apply equally to both developed and developing countries. Countries voluntarily indicate what actions will be taken to achieve the declared goals. The construction sector is an industry that is under scrutiny due to its negative impact on the environment, but it also has the potential to reduce it. Activities that can reduce greenhouse gas emissions can be carried out at various levels in the construction industry. One of them is the appropriate preparation of the staff, including equipping them with the so-called green skills. This research aimed to determine the competency gaps of people employed in the construction industry, including competencies in the field of low-emission economy. For the purposes of the study, a questionnaire survey was carried out in Poland and the Czech Republic and based on the results obtained the appropriate competencies were determined that should be possessed by people employed in the construction sector, including competencies related to a low-emission economy. Competency profiles for people employed in the construction sector were built and competency gaps of these people were determined. In both countries, no competencies have been identified in any of checked areas that meet or exceed the requirements of managers according to specific competency profiles.

20 June 2025 in Sustainability
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Journal Article
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Valavadra SahuValavadra Sahu
Valavadra Sahu
Honorata Barbara HowaniecHonorata Barbara Howaniec
Honorata Barbara Howaniec
Saroj Kumar SahooSaroj Kumar Sahoo
Saroj Kumar Sahoo
Simran BabuSimran Babu
Simran Babu
GBGrzegorz Biesok
Grzegorz Biesok
In the evolving digital marketplace, consumer behaviour is increasingly shaped by green marketing strategies, particularly in the context of sustainable consumption. This study aims to examine the mechanisms through which green content marketing and green affiliate marketing influence green variety-seeking shopping behaviours, with particular attention to the role of green shopping motives and the effectiveness of marketing strategies. As traditional retail methods face limitations, digital marketing channels provide new avenues to engage consumers through personalized and dynamic content. Using the Theory–Context–Characteristics–Methodology (TCCM) framework, this research systematically examines the existing literature to identify key theories, contexts, characteristics, and methodologies relevant to variety-seeking behaviours towards green products. The study explores the psychological and behavioural drivers behind shopping choices, offering insights into why consumers exhibit variety-seeking behaviour when purchasing green products. The results indicate that effective green content and affiliate marketing drive variety-seeking behaviour in green shopping, with consumer motives serving as a key mediating factor. The conceptual model developed in this study provides a structured understanding of how modern marketing strategies shape consumer preferences and engagement with green products. This study offers a future research agenda and practical implications for marketers and retailers. By understanding these influences, businesses can refine their marketing strategies to strengthen green shopping motives, encourage sustainable consumption over traditional consumption, and adapt to the dynamic retail landscape.