Yu-Yu MA

Dr. Yu-Yu MA

School of Educational Science, Minnan Normal University, No. 36, Xian-Qian-Zhi Street, Zhangzhou City, Fujian Province, China
orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 March 2022 in Sustainability
Verified
Journal Article
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DZDing-Yi Zhao
Ding-Yi Zhao
YMYu-Yu MA
Yu-Yu MA
Hung-Lung LinHung-Lung Lin
Hung-Lung Lin
China is a major maritime country with numerous islands, which are rich in natural resources. Island resources exhibit excellent development potential; in this regard, the market demand for uninhabited island development has been strong. The scientific and reasonable utilization of the resources of uninhabited islands can create huge economic value for the region and the country, inject vitality into the national economy, and enhance the stability of the overall sustainable development of the national economy. However, previous research on islands focused on a limited area of economy or ecology, and few studies provide a comprehensive evaluation of uninhabited island development. Such development requires enormous investment and has a profound impact. Therefore, a comprehensive and scientific evaluation system is necessary for uninhabited island development planning. This paper accordingly develops an island planning and evaluation indicator system based on multi-criteria decision-making (MCDM), and entropy analysis method, and the approach of Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS). A validation analysis was conducted to prove the effectiveness of the evaluation system. The evaluation system comprehensively considers both economic and ecological factors, which makes up for the one-sidedness of the previous evaluation focusing on economy or ecology, and effectively ensures the sustainable development of island development. In this regard, the evaluation system can provide important guidance for the government’s island planning management and the investment decision-making of enterprises. This system can also provide new ideas for the sustainable development of islands.

5 March 2023 in Mathematics
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Journal Article
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CLChia-Liang Lin
Chia-Liang Lin
JCJWU-JENQ CHEN
JWU-JENQ CHEN
YMYu-Yu MA
Yu-Yu MA
The blended educational method has become a common way of teaching and learning in the post-COVID-19 era. However, the related research on the selection model for the blended design teaching service quality solution is still an important research gap during this period. Therefore, this study proposed a hybrid method of fuzzy analytic network process (FANP) and technique for order preference by similarity to ideal solution (TOPSIS) to analyse the dimensions, indicators and alternatives of blended design teaching service quality. As for the findings of this research, the dimension of assurance is the most vital factor, followed by responsiveness, reliability and empathy. Meanwhile, this research discovered that the top three significant alternatives are “Employees are trustworthy”, “Safe transaction mechanism and environment” and “Personalised needs of customers”. Also, we found that dimensions utilised to evaluate the quality of education service are similar whether in the post COVID-19 era, in the COVID-19 epidemic or prior to the COVID-19 pandemic. The main contribution of this study is to establish a multi-criteria decision-making (MCDM) model for the ranking of the blended design teaching service quality index and solution under a fuzzy environment. Finally, the research findings of this study have a guiding role, thereby becoming a guide for the industries related to hybrid design education to maintain good service quality in similar scenarios in the future.

26 June 2019 in Journal of Business Economics and Management
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Journal Article
Open access
Hung-Lung LinHung-Lung Lin
Hung-Lung Lin
Hung-Lung LinHung-Lung Lin
Hung-Lung Lin
YMYu-Yu MA
Yu-Yu MA
YHYing-Qing Hu
Ying-Qing Hu
ZYZe-Hui Yang
Ze-Hui Yang
The rapid development of e-commerce in China has played a critical role in the development of the national economy and ongoing modernization. The plant industry is unique among industries that employ e-commerce sales models because its products exhibit special characteristics such as high death and damage rates. Therefore, its e-commerce and logistical requirements are stricter than in other industries and, as a result, excess warehouse storage can be extremely difficult for e-commerce–based plant shops to manage. Numerous studies have indicated the need to identify a product’s most up-to-date market conditions, as well as the type, function, and size of warehouses. Therefore, based on a case study, this study proposes an optimization plan for solving excess warehouse storage in e-commerce–based plant shops. First, sales volume data of the case company, Enterprise A, were analyzed to predict future sales. Then, entropy and the technique for order preference by similarity to an ideal solution were used to construct the decision-making model. Finally, a cloud warehouse–based optimization plan was proposed to solve excess warehouse storage in e-commerce–based plant shops. This plan can serve as a reference for decision-makers or executives in e-commerce–based plant shops when handling excess warehouse storage.

14 September 2023 in Mathematics
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Journal Article
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Hung-Lung LinHung-Lung Lin
Hung-Lung Lin
YMYu-Yu MA
Yu-Yu MA
CLChin-Tsai Lin
Chin-Tsai Lin
COVID-19 vaccines have become pivotal in combating the pandemic since 2019. However, risks stemming from human errors, equipment malfunctions, and emergencies during cold-chain transportation can jeopardize vaccine security without effective safety standards. To ensure COVID-19 vaccine transportation safety, efficiency, and quality while mitigating risks, this study employed the modified Delphi method (MDM) to create a cold-chain vaccine transportation quality evaluation system. With the fuzzy analytic hierarchy process (FAHP), it then ranked indicator importance. The system comprises 5 criteria and 26 sub-criteria, highlighting factors like local weather conditions, topography, road characteristics, cold-chain logistics standardization, and national economic development. These significantly impact vaccine transport quality and risk. Regional authorities are advised to address these high-priority indicators by enhancing equipment, refining operational procedures, strengthening monitoring, offering training, etc. This comprehensive approach could minimize potential transportation setbacks, ensuring vaccine safety and quality. Crucially, this system offers valuable insights for health policies, transportation bodies, and companies. It sets safety benchmarks for cold-chain vaccine transportation and can be extended to other vaccines or medicines. This contribution is pivotal for future vaccine transportation management.

12 December 2021 in Mathematics
Verified
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Hung-Lung LinHung-Lung Lin
Hung-Lung Lin
YMYu-Yu MA
Yu-Yu MA
CLChin-Tsai Lin
Chin-Tsai Lin
Presently in Chinese chain supermarkets, many enterprises have built automatic equipment and information facilities in the logistics center of their supply chain systems. Modern logistics technology and equipment largely depend on the resource integration of each role in the chain (such as suppliers, manufacturers, wholesalers, and retailers), especially logistics facilities and equipment resources, to realize the circulation of products. The pallet, which is an indispensable basic tool for a supply chain system in the process of product circulation, is most often used in the handling, stacking, storage, and transportation of products. The process of building automation and informationization in the supply chain system of Chinese supermarket chains requires the solving of the problems of cost and sharing pallets in logistics operations. Large-scale enterprises often spend millions of dollars on investment, the failure of which can cause significant harm to the enterprise. Therefore, the authors of this paper adopted the fuzzy analytic network process (FANP), combining fuzzy and ANP models to evaluate our studied case. We utilized an actual case as the research object to resolve the important decisions regarding pallet resource sharing investment in the supply chain system. Importantly, it is expected that the proposed method can provide an important reference standard or a new idea for decision makers in the chain supermarket industry or related industries.

20 September 2023 in Mathematics
Verified
Journal Article
Open access
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YMYu-Yu MA
Yu-Yu MA
CLChia-Liang Lin
Chia-Liang Lin
Hung-Lung LinHung-Lung Lin
Hung-Lung Lin
Online English teaching remains prevalent post-pandemic, yet there is a significant research gap in assessing service quality during this period. Thus, this study employs a hybrid FANP and GRA method to evaluate critical factors sustaining high service quality in online English teaching in the post-coronavirus era. The FANP model highlights key contributors like professional employees, trustworthy staff, flexible transaction times, and a secure transaction environment. In contrast, GRA identifies personnel quality, responsiveness to customer needs, and a secure transaction mechanism as top factors. Individual customer needs and service facilities are of less importance in both models. This study’s primary contribution is proposing an integrated FANP and GRA approach to rank potential solutions for online English teaching service quality in the post-COVID-19 fuzzy context. The findings guide the online English teaching industry in maintaining service quality in future similar scenarios.