Determining an appropriate sample size is vital in drawing realistic conclusions from research findings. Although there are several widely adopted rules of thumb to calculate sample size, researchers remain unclear about which one to consider when determining sample size in their respective studies. ‘How large should the sample be?’ is one the most frequently asked questions in survey research. The objective of this editorial is three-fold. First, we discuss the factors that influence sample size decisions. Second, we review existing rules of thumb related to the calculation of sample size. Third, we present the guidelines to perform power analysis using the G*Power programme. There is, however, a caveat: we urge researchers not to blindly follow these rules. Such rules or guidelines should be understood in their specific contexts and under the conditions in which they were prescribed. We hope that this editorial does not only provide researchers a fundamental understanding of sample size and its associated issues, but also facilitates their consideration of sample size determination in their own studies.
19 July 2019 in Business Strategy and the Environment
Partial least squares structural equation modeling (PLS-SEM) is one of the most widely used methods of multivariate data analysis. Although previous research has discussed different aspects of PLS-SEM, little has been done to explain the attributes of the various PLS-SEM statistical applications. The objective of this editorial is to discuss the multiple PLS-SEM applications, including SmartPLS, WarpPLS, and ADANCO. It is written based on information received from the developers via emails as well as our ongoing understanding and experience of using these applications. We hope this editorial will serve as a manual for users to understand the unique characteristics of each PLS-SEM application and make informed decisions on the most appropriate application for their research.
11 October 2018 in International Journal of Contemporary Hospitality Management
Purpose: Researchers often use partial least squares structural equation modeling (PLS-SEM) to estimate path models that include formatively specified constructs. Their validation requires running a redundancy analysis, which tests whether the formatively measured construct is highly correlated with an alternative measure of the same construct. Extending prior knowledge in the field, this paper aims to examine the conditions favoring the use of single vs multiple items to measure the criterion construct in redundancy analyses. Design/methodology/approach: Merging the literatures from a variety of fields, such as management, marketing and psychometrics, we first provide a theoretical comparison of single-item and multi-item measurement and offer guidelines for designing and validating suitable single items. An empirical comparison in the context of hospitality management examines whether using a single item to measure the criterion variable yields sufficient degrees of convergent validity compared to using a multi-item measure. Findings: The results of an empirical comparison in the context of hospitality management show that, when the sample size is small, a single item yields higher degrees of convergent validity than a reflective construct does. However, larger sample sizes favor the use of reflectively measured multi-item constructs, but the differences are marginal, thus supporting the use of a global single item in PLS-SEM-based redundancy analyses. Originality/value: This study is the first to research the efficacy of single-item versus multi-item measures in PLS-SEM-based redundancy analyses. The results illustrate that a convergent validity assessment of formatively measured constructs can be implemented without triggering a pronounced increase in survey length.