In the current competitive market situation, live streaming has become an essential part of the digital transformation of agriculture. In this study, we empirically examine the influence of short video live streaming on the purchase of agricultural products. A regression model was developed using SPSS 23 software. The final results of this study show that short video live streaming has a significant effect on the sales of agricultural products. Consumer cognition and emotion show mediation in the impact between the Key Opinion Leaders (KOL) of charisma, content richness, and interactive evaluation on the purchase of agricultural products. This study explores the path of the impact of short video live streaming on the purchasing of agricultural products. It is beneficial to help agriculture-related practitioners develop new marketing paths, reduce the waste of agricultural products, and improve the economic income of related practitioners.

The complex forestry enterprises incorporate the production activities of different links in the value chain of forest products and should be the mainstay for the sustainable forestry production of China in the foreseeable future. This case study was carried out and main data were collected in a forest–board integrated enterprise of South China. A life cycle model using the impact 2002+ method was applied to identify the resource consumption and environmental impacts of different production stages along the industrial chain. This study incorporates the calculation of carbon sequestration per unit output into the standard LCA to evaluate the effect of the forest cultivation stage. The objective of this study is two-fold. The first objective is to gain a better understanding of the environmental impacts of the complex forestry enterprises. The second objective is to put forward environmental management suggestions for the identified hotspots along the forest value chain. Factors affecting the environment include carbon sequestration and seedlings, electric power, and the use of wood fuel. Improvement suggestions are put forward from three perspectives: Changing the type and application method of fertilizer, reducing electric power consumption, and reducing wood fuel consumption.

The forest ecological bank (FEB) plays a vital role in the transformation of ecological assets into ecological capital. The purpose of this study is to clarify the role of Shunchang County’s FEB in promoting the realization of the value of forest ecological products and the degree of the value realization of FEB ecological products so as to provide data support and policy reference for sustainable forest management and an ecological product value realization model. The ratio of the sum of the material supply value and the forest premium benefit of the forest ecosystem of the state-owned forest land to the total production value of the forest ecosystem of the state-owned forest land in Shunchang County is taken as a quantitative index of the realization degree of the ecological product value of the FEB in Shunchang County. (1) The difference in the production value of the forest ecosystem per unit area between state-owned forest land and non-state-owned forest land is USD 340.17, and the production value of the ecosystem brought about by the scientific cultivation of the FEB has increased by USD 25.92 million. (2) The base price of state-owned forest land in Shunchang County is USD 378.30, the base price of non-state-owned forest land is USD 247.23, and the value-added premium value of forest land is USD 30.19 million. (3) The realization degree of the ecological product value of the FEB in Shunchang County is 85.51%. These results show that the FEB can accelerate the progress of forest ecological products and play an important role in the construction of the ecological civilization proposed by China.

Effective internal control of enterprises can increase their social responsibility by improving financial performance, forming a sustainable cycle of enterprise development. This article uses relevant data from Chinese listed companies to explore the relationship between internal control, financial performance, and corporate social responsibility, as well as the differences in the impact of internal control on corporate social responsibility under the heterogeneity of property rights. We found that the three have a good promoting effect on each other; at the same time, financial performance plays a part in the media effect in corporate internal control and corporate social responsibility, and this effect is stronger in non-state-owned holding enterprises than in state-owned holding enterprises. This article suggests the following: (1) establish an internal control system for socially responsible enterprises and internalize corporate responsibility awareness; (2) strengthen the internal control and independent third-party supervision systems and form a joint internal and external supervision pattern; and (3) improve the top-level design of social responsibility and combine incentive and punishment measures. This study provides constructive suggestions for the sustainable development of Chinese listed companies and future research directions.

Forestlands not only provide the conditions that support forested environments, but they also generate natural resources and ecosystem services that support human survival and social development. Using benchmark price to evaluate the economic value of forests is fast and efficient, which can function as an important tool for the improvement of forest resources management. However, information remains limited on how to establish a unified and complete benchmark price for forestland resources in China. Therefore, this study aimed to grade the forestlands and formulate the corresponding benchmark price to improve the statistical management efficiency of forestlands resources. We conducted our study in Longquan County, Zhejiang Province, where we implemented a survey and collected data focusing on forest resources planning. We classified forest resources in this area to establish a benchmark price using geographic information system (GIS) spatial analysis technology. Based on the characteristics of the survey data and the local economic and social situation, the correction coefficient of forestland price was formulated, and the economic value of forestlands resource assets was calculated accordingly. Results indicate that: (1) the forestland can be divided into five grades. The number and area of forestland increased firstly and then decreased from Grade I to Grade V. Forestland resources were concentrated in Grade II and Grade III, accounting for 62.0% of the total area. (2) The benchmark price of forestland in Longquan County was 10380, 9493, 8708, 7827 and 6771 Chinese Yuan (CNY)·hm⁻² from Grade I to Grade V, respectively. The benchmark price of forestland in different grades could reflect the quality of forestland. (3) The price correction coefficient was formulated to match the benchmark price of forestland according to the forestland particularity and the external embodiment of forestland productivity level, and then, the economic value of forestland resource assets in the study area was calculated to be 22.48 million CNY accordingly. The method used in this study has the advantages of simple operation, high efficiency and a low cost. This study can provide methods for the evaluation and accounting of forestland resources, give technical support for the audit of natural resource assets of government departments, help to prepare the balance sheet of natural resources, and further prompt references for the statistical management of forest resources in similar regions and countries.

Innovation has been elevated beyond the traditional forces of production, by the emergence of a new wave of industrial upgrading and the technological revolution, to become a significant force in the advancement of human society. Can an enterprise group, a significant type of industrial organization, improve the effectiveness of enterprise innovation? Here, a quantitative analysis approach was used to systematically analyze the impact of group control on enterprise innovation effectiveness and its transmission path based on the logical framework of the “policy environment-influence effect-influence path”. The study found that group control significantly improves the effectiveness of enterprise innovation compared to independently listed enterprises. The impact path showed that group control can reduce financing constraints through internal capital markets. It increases the investment in innovation and thus enhances the effectiveness of enterprise innovation. Meanwhile, internal information exchange is accelerated through the internal knowledge market, improving enterprise innovation’s effectiveness. The results of this study were still valid after robustness tests, such as propensity score matching and accounting for lag effects. According to the paper’s findings, to enhance financial support for innovation, financial market reform should be intensified. The growth of manufacturing enterprise groups should also be encouraged. Additionally, the ability of businesses to innovate while improving the internal benefits of enterprise groups and their innovation paths should be strengthened.