In the current competitive market situation, live streaming has become an essential part of the digital transformation of agriculture. In this study, we empirically examine the influence of short video live streaming on the purchase of agricultural products. A regression model was developed using SPSS 23 software. The final results of this study show that short video live streaming has a significant effect on the sales of agricultural products. Consumer cognition and emotion show mediation in the impact between the Key Opinion Leaders (KOL) of charisma, content richness, and interactive evaluation on the purchase of agricultural products. This study explores the path of the impact of short video live streaming on the purchasing of agricultural products. It is beneficial to help agriculture-related practitioners develop new marketing paths, reduce the waste of agricultural products, and improve the economic income of related practitioners.

As the concept of sustainable resource usage gains popularity, resource-based companies are faced with the challenge of reconciling environmental responsibility with corporate performance to achieve the “coexistence” of environmental and economic benefits. We take data related to RBCs for 2010–2020 and perform a multiple regression analysis of the data. This study focuses on the role of internal control in analyzing the impact of resource-based companies (RBCs) on corporate financial performance (CFP) while assuming corporate environmental responsibility (CER). The findings reveal that the fulfillment of CER by RBCs positively impacts CFP. We then add a moderating test to observe the role of internal controls in the relationship between the two. The results show that the positive effect of CER on CFP is greater with stronger internal control measures. In addition, we introduce heterogeneity analysis to analyze the effect of firm ownership. The moderating effect is diminished in privately owned companies. This research provides empirical evidence for the moderating effect of internal control on the connection between CER and CFP while also considering the influence of ownership.

Innovation has been elevated beyond the traditional forces of production, by the emergence of a new wave of industrial upgrading and the technological revolution, to become a significant force in the advancement of human society. Can an enterprise group, a significant type of industrial organization, improve the effectiveness of enterprise innovation? Here, a quantitative analysis approach was used to systematically analyze the impact of group control on enterprise innovation effectiveness and its transmission path based on the logical framework of the “policy environment-influence effect-influence path”. The study found that group control significantly improves the effectiveness of enterprise innovation compared to independently listed enterprises. The impact path showed that group control can reduce financing constraints through internal capital markets. It increases the investment in innovation and thus enhances the effectiveness of enterprise innovation. Meanwhile, internal information exchange is accelerated through the internal knowledge market, improving enterprise innovation’s effectiveness. The results of this study were still valid after robustness tests, such as propensity score matching and accounting for lag effects. According to the paper’s findings, to enhance financial support for innovation, financial market reform should be intensified. The growth of manufacturing enterprise groups should also be encouraged. Additionally, the ability of businesses to innovate while improving the internal benefits of enterprise groups and their innovation paths should be strengthened.