This study examines the effects of sustainable marketing assets, such as brand equity and marketing innovation, on market performance in the presence of sustainable competitive advantage as a mediator in the hospitality industry. Data were collected from hotel/restaurant customers (N = 360) on a Likert scale from 1= strongly disagree to 5 = strongly agree and analysis was conducted using the structural equation modeling (SEM) technique. The objective of this study is to understand the relationship among brand equity, marketing innovation, sustainable competitive advantage, and market performance in the hotel/restaurant industry. The results show that sustainable marketing assets have positive and significant effects on market performance. This study also demonstrates that sustainable competitive advantage fully mediates the relationship between brand equity and market performance while partially mediating the relationship between marketing innovation and market performance. The findings of this research can contribute to formulating effective marketing strategies for attracting customers, emphasizing sustainable issues in the hospitality sector, such as hotels/restaurants. This research adds practical value to the literature on brand equity, marketing innovation, sustainable competitive advantage, and market performance in the service industry.

This study analyses how ICT leaders/ managers / supervisors’ ambidextrous leadership associates with the innovative performance of employees through trust in the supervisor, self-resilience, and creative self-efficacy. Data was collected in total from 450 employees ranging from the first line workers i.e., 350, while 100 managers / supervisors within the time span of 2 weeks. The SPSS and AMOS v23 software were used for the data analysis of survey results. This study used ambidexterity theory for leadership and for employees’ perspective used to broaden and build theory. This study hypothesized that there is a relationship between ambidextrous leadership, self-resilience, and trust in supervisor that affects the innovative performance of employees, such that ambidextrous leadership has the strongest positive relationship with innovative performance when employees have high levels of self-resilience and trust in supervisor. Moreover, creative self-efficacy mediates the relationship between the ambidextrous leadership and employee innovative performance. Results indicate that there is a positive effect of ambidextrous leadership on employee innovative performance when the self-resilient of employees are high and they trust their managers or supervisors at work place.

While the concept of student’s performance anxiety has received considerable attention in different branches of the social science literature, the factors of performance anxiety have been somewhat neglected, particularly with respect to the educational sector. Motivated by the need to further explore this concept, this paper empirically investigates the predictors of students’ academic failure and the mediating role of performance anxiety during exams. In the current research, researchers examined the effect of students' fear of results, lack of preparation, past experiences of failure, and cognitive inattention on academic failure via mediating role of performance anxiety between independent and outcome variables. The sample size consists of 502 students from renowned public universities in Pakistan. Data is collected from respondents using a self-administered questionnaire by utilizing a stratified sampling technique. The outcome of this study revealed that predictors have a direct and significant impact on the academic failure of students. The results of this study imply that students’ performance anxiety has a significant mediating role between predictors of students’ academic failure on academic failure. All in all, this research makes a unique contribution to university instructors since it gives information on the prospects for exam anxiety and helps them understand and sort out the issues that

The purpose of this investigation is to examine the role of big data analytics and data availability on sustainable competitive advantage and business performance. Furthermore, the researchers also investigate the mediating role of innovative capabilities between observed variables. The current research used quantitative research design and positivism philosophy to conduct this research. The population of the study, comprised of managers working in different manufacturing companies in Pakistan, the researchers used an adopted questioner to collect data from respondents. Furthermore, a structural equational model was used to test the hypothesis of the study. The research findings indicate that there is a significant mediating influence of innovative capabilities (IC) in the relationship between big data analytics (BDA) and data availability. This mediating effect has a favourable impact on both sustainable competitive advantage (SCA) and firm performance. This highlights the crucial significance of IC in converting data-derived insights into innovative strategies, thereby contributing to improved competitiveness and the overall performance of the organization. This study is significant for manufacturing organisations and policymakers to make appropriate decisions regarding the usage of big data analytics. This study is limited to manufacturing organisations and selected variables. Future studies may use government policies as a moderator to test the model of current research.