Introduction: This study examines the impact of human–environment interaction within organizational settings on sustainable employee well-being. It particularly focuses on how organizational injustice and cynicism hinder employee outcomes, and explores the potential of innovative culture and employee innovative behavior as mitigating and moderating factors, respectively.Methods: A total of 300 employees from climate-adaptive manufacturing firms in Beijing were surveyed. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect relationships among key constructs including organizational injustice, cynicism, innovative culture, employee innovative behavior, and employee well-being.Results: Findings reveal that innovative culture significantly contributes to employee well-being and mediates the negative effects of organizational injustice and cynicism. Additionally, employees’ innovative behavior positively moderates the relationship between organizational stressors and well-being, reflecting the role of innovation in enhancing employee resilience.Discussion: The results highlight the importance of fostering a fair, innovation-driven organizational environment to promote psychological sustainability and well-being.

The purpose of this investigation is to examine the role of big data analytics and data availability on sustainable competitive advantage and business performance. Furthermore, the researchers also investigate the mediating role of innovative capabilities between observed variables. The current research used quantitative research design and positivism philosophy to conduct this research. The population of the study, comprised of managers working in different manufacturing companies in Pakistan, the researchers used an adopted questioner to collect data from respondents. Furthermore, a structural equational model was used to test the hypothesis of the study. The research findings indicate that there is a significant mediating influence of innovative capabilities (IC) in the relationship between big data analytics (BDA) and data availability. This mediating effect has a favourable impact on both sustainable competitive advantage (SCA) and firm performance. This highlights the crucial significance of IC in converting data-derived insights into innovative strategies, thereby contributing to improved competitiveness and the overall performance of the organization. This study is significant for manufacturing organisations and policymakers to make appropriate decisions regarding the usage of big data analytics. This study is limited to manufacturing organisations and selected variables. Future studies may use government policies as a moderator to test the model of current research.

This study examines the influence of Entrepreneurial Orientation and Digital Marketing Adoption on Sustainable Business Performance in the context of manufacturing firms located in Lahore, Pakistan, with Market Responsiveness serving as a mediating variable. Anchored in the Dynamic Capabilities Theory, the study argues that entrepreneurial behaviors—such as innovation, proactiveness, and risk-taking—combined with the strategic use of digital marketing platforms, enhance a firm’s ability to sense and respond to changing environmental, consumer, and regulatory demands. A quantitative research design was employed, with structured questionnaires distributed among 320 managerial respondents from medium and large-scale manufacturing firms in Lahore. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the hypothesized model. Results demonstrate that both Entrepreneurial Orientation and Digital Marketing Adoption significantly improve Market Responsiveness, which in turn enhances Sustainable Business Performance. Furthermore, Market Responsiveness partially mediates the relationship between the independent variables and the performance outcome. The findings provide theoretical and practical insights for manufacturing firms aiming to integrate entrepreneurial and digital capabilities for long-term, sustainable success in competitive markets.

The aim of this study is to investigate the intricate relationship between financial behavior, financial literacy, herding behavior, risk perception, and investment decision-making in specific environment of Pakistan Stock Exchange. To achieve the intended objective, study approach using cross-sectional design was used. A sample of 250 participants was selected in conventional financial institutions situated in Lahore. The data collecting procedure included the implementation of structured survey that used a five-point Likert scale. Data analysis used PLS-SEM. The results of study revealed statistically significant relationship between financial behaviors and both financial literacy and investment decision-making along with other desired relations. The results of mediation research suggest that there is a mediating effect of financial literacy on associations between financial behavior, herding behavior & investment decision-making. Research has shown moderating effects that indicate presence of external variables that influence association amid financial behavior & decision-making process in investing activities.

Extra-role customer service behavior is presently the root that helps hotels' ability to compete. Grounded on conservation theory this study investigates that servant leadership encourages extra-role customer service behavior among hospitality frontline employees through the intervening of work engagement and moderation of sensitivity to others treatment. We collected the study data in two waves by surveying 305 working for one-to-three-star hotels. Results confirm that servant leadership influences work engagement, ultimately contributing to explaining their extra-role customer service behavior. Results support the contingent impact of sensitivity on the hypothesized relationship. Our study offers guidance to practitioners on how to best implement servant leadership in order to encourage Extra-role customer service behavior.