Jongsu Lee

Jongsu Lee


Research Focus & Metrics

Academic Career Length

23Years (2004-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 November 2013 in Behaviour & Information Technology
Verified
Journal Article
Closed access
JCJae Young Choi
Jae Young Choi
JSJungwoo Shin
Jungwoo Shin
JLJongsu Lee
Jongsu Lee
Since the release of the Apple iPad and the explosion of consumer demand for tablet PCs, a number of companies are entering into the tablet PC market, creating a situation that is becoming more fiercely competitive, complex, and difficult to predict. Under the singularity of the Korean tablet PC market, into which both the iPad and Galaxy Tab (with an Android operating system) were simultaneously released, this study closely analyses consumer preferences for tablet PCs. It uses the Bayesian mixed logit model, which can reflect consumers’ heterogeneous preferences based on data collected from a conjoint method, and using the estimates of the consumer utility function with model verification, it offers forecasts for the tablet PC market under six likely situations.

19 March 2020 in Journal of Evolutionary Economics
Verified
Journal Article
Closed access
PDF file
MHMeihan He
Meihan He
JLJongsu Lee
Jongsu Lee

19 August 2015 in Energy Efficiency
Verified
Journal Article
Closed access
PDF file
NKNabaz T. Khayyat
Nabaz T. Khayyat
JLJongsu Lee
Jongsu Lee
EHEunnyeong Heo
Eunnyeong Heo

10 April 2006 in ETRI Journal
Verified
Journal Article
Open access
PDF file
JAJiwoon Ahn
Jiwoon Ahn
JLJongsu Lee
Jongsu Lee
Jeong-Dong LeeJeong-Dong Lee
Jeong-Dong Lee
TKTai-Yoo Kim
Tai-Yoo Kim
Wireless data communication (WDC) services are increasingly penetrating the market. The two main alternative WDC technologies are wireless LAN and mobile Internet. Services based on these technologies display differences in quality attributes such as terminal device, data transmission speed, pricing scheme and so on. How consumers choose between these two alternatives will be determined by their preferences regarding such quality attributes. In turn, their preferences will affect the evolution of WDC services and related technologies. This study employs a conjoint analysis of consumer valuations of quality attributes of wireless LAN and mobile Internet services. Respondents rate hypothetical service alternatives featuring various combinations of quality attributes. By estimating consumer willingness to pay for the attributes of WDC services, the authors predict the evolution of WDC services and related technologies along various quality dimensions, make a comparison with the results of a previous study, and draw policy implications for national-and company-level R&D strategies.

18 March 2019 in Transforming Government: People, Process and Policy
Verified
Journal Article
Closed access
MHM. Hamad Hassan
M. Hamad Hassan
JLJongsu Lee
Jongsu Lee
Purpose: The e-Government has a potential to entrench Good Governance in Pakistan. However, this technology could not be successfully developed and implemented in public sector – despite of efforts made by the Government. Consequently, public sector is suffering from bad Governance, which ultimately affects the Governance as well as e-Government ranking of Pakistan in the globe – as indicated by the UN surveys and other relevant indices. This paper aims to propose a novel techno-policy framework for its successful implementation by considering all relevant critical success factors (CSFs) and determining their relative importance from policymakers’ perspective. Further, it aims to excerpt the root causes of e-Government failure in Pakistan and to derive valuable policy implications for its success in the public sector.Design/methodology/approach: The techno-policy framework was developed by identifying all the CSFs and assimilating them by deploying the analytic hierarchy process (AHP) approach. The survey instrument was designed to compare all the CSFs on the basis of AHP scale and to collect the socio-demographic data. An interview based survey of all the concerned stakeholders was conducted to know their perspective about the proposed framework and to determine their relative importance about all the CSFs. Finally, the empirical estimations were performed by using the Expert-Choice decision-making system.Findings: The analysis of empirical results depicts that among CSFs’ main-categories –Governanceis the most important; whereas, theManagementandResourcesare relatively more important; however, theSocio-Economicsis relatively less important for the e-Government success in Pakistan. Further, among CSFs’ sub-categories –Political, Managerial, Legislative, Non-Technical, andTechnicalare relatively more important thanSocial, Economic, andScopefor the e-Government success in Pakistan. Lastly, among all CSFs –Political Stability, Managerial Strategy, ICT Policies, Funding, Portal Technology, Education & Skills, Cost, andAutonomyare the most important factors of their respective categories, and which can positively affect the e-Government success in Pakistan.Research limitations/implications: This study fills the gap caused by paucity of literature in terms of empirical based techno-policy research in the e-Government domain – from implementation perspective. Further, it serves as a prototype for the prospective researchers, who aim to conduct policy oriented research toward e-Government development in their respective regions.Practical implications: The key findings, policy implications & recommendations of this study are quite valuable and of practical significance for the government, policymakers, practitioners, researchers and all the concerned stakeholders and beneficiaries. Further, this study paves a way forward toward entrenching the Good Governance in Pakistan.Originality/value: This study contributes in several ways. It highlights the significance of e-Government as a technology for attaining Good Governance in Pakistan. Further, it presents consolidated view of all the concerned stakeholders toward the successful implementation of all e-Government programs in Pakistan. Finally, it provides a guideline for the government agencies to formulate their e-Government policy and strategy as per the needs of all stakeholders in Pakistan.