Tourism is clearly a place-based activity, while in many advanced economies it is increasingly becoming a knowledge-based activity, with a high potential for the development of practice- and place-based innovation strategies. This study analyses whether and how regional systems of innovation influence the competiveness of tourism destinations in Europe. Impacts of both traditional production factors (physical and human capital), productivity, specialization and other contextual variables – related to the territorial capital of each region – on regional tourism performance of 237 European regions (NUTS 2) are analysed over a period of 8 years, using advanced techniques for spatial econometric analysis. The results reveal lower levels of productivity in those regions where tourism services are more labour intensive, while regions where education, innovation and productivity demonstrate higher levels are those where gross value added in tourism is less important for the regional economy. Policy implications are discussed, taking into consideration the principles for smart specialisation strategies in European regions and the possibility for cross-border regional cooperation. This work also confirms the research potential of spatial econometric analysis – and in particular spatial autocorrelation techniques – for tourism studies.

In the long run, tourism competitiveness depends on the sustainable use of territorial assets: the differentiation of destinations depends on the integration of cultural and natural resources into the tourism supply, but also on their preservation over time. The link between competitiveness and sustainability is the staring point for our analysis of the relationships between regional tourism competitiveness, the dynamics of tourism demand and investment and the existence of natural resources and cultural assets in European regions, by using advanced spatial econometric techniques. Despite the close relationship between tourism activities and the characteristics of the territory, the application of methods of spatial analysis methods in tourism studies is still scarce and the results of this work clearly show their potential for this field of research. Among the main findings of this paper, it was observed that natural resources do not have the expected positive impacts on regional tourism competitiveness and that European regions with more abundant natural resources are often developing unsustainable forms of mass tourism, with low value added and scarce benefits for the host communities. The existence of spatial correlation effects suggests that positive spillovers arising from tourism dynamics in neighbourhood regions prevail over potential negative effects related to the competition between destinations. Policy and managerial implications of these results are discussed and further research questions are suggested.