Zubair Nawaz is a PhD scholar at School of Management, Huazhong University of Science and Technology. His research interest includes areas of collaborative consumption, employer branding, consumer behavior, advertising and brand management. He has published research papers in well-reputed databases and journals at national and international level. Mr. Zubair Nawaz can be contacted via email at zubair.hust@outlook.com ORCID: https://orcid.org/0000-0002-1602-5697