We review the basic phenomenology of magnetic losses from DC to 1 GHz in commercial and laboratory-prepared soft ferrites considering recent concepts regarding their physical interpretation. This is based, on the one hand, on the identification of the contributions to the magnetization process provided by spin rotations and domain walls and, on the other hand, the concept of loss separation. It additionally contemplates a distinction between the involved microscopic dissipation mechanisms: spin damping and eddy currents. Selected experimental results on the broadband behavior of complex permeability and losses in Mn-Zn ferrites provide significant examples of their dependence on sintering methods, solute elements, and working temperature. We also highlight the peculiar frequency and temperature response of Ni-Zn ferrites, which can be heavily affected by magnetic aftereffects. The physical modeling of the losses brings to light the role of the magnetic anisotropy and the way its magnitude distribution, affected by the internal demagnetizing fields, acts upon the magnetization process and its dependence on temperature and frequency. It is shown that the effective anisotropy governs the interplay of domain wall and rotational processes and their distinctive dissipation mechanisms, whose contributions are recognized in terms of different loss components.