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Dr. Virginia Serrano-Gómez
Universidade de Vigo

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0 Fitness
0 Personal Training
0 Consumer Behaviour
0 sport management
0 strategies management

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Journal article
Published: 17 July 2020 in Sustainability
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The study was aimed at: (1) Analysing the psychometric features of the QGolf scale, (2) examining the relation between the user’s perceived quality, the club service dimensions, and the golf club performance and, (3) exploring whether a better performance could vary depending on the player’s profile and/or the type of golf course. To do so, 968 users from 13 clubs in north-western Spain golf courses were interviewed. Psychometric and theoretical findings are introduced regarding their further use in field marketing. The causal analysis of covariance structure leads us to state that the human and organisational dimension of the service is key to assess perceived quality. When comparing models, the explanatory power of the Handicap ≥ 20 model was higher than the one concerning Handicap < 20. Thus, the strategy to increase user satisfaction should be quite different depending on whether users are beginners or advanced golf players. Therefore, managers should consider the users’ profiles diversity, their specific needs, and the variety of target-groups involved, on account of the golf course’s interests. This seems the best pathway to achieve sustainability and survival in the area.

ACS Style

Virginia Serrano-Gómez; Óscar García-García; Vicente Gambau I Pinasa; Mercedes Fernández-Liporace; Antonio Hernández-Mendo; Antonio Rial-Boubeta. Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile. Sustainability 2020, 12, 5746 .

AMA Style

Virginia Serrano-Gómez, Óscar García-García, Vicente Gambau I Pinasa, Mercedes Fernández-Liporace, Antonio Hernández-Mendo, Antonio Rial-Boubeta. Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile. Sustainability. 2020; 12 (14):5746.

Chicago/Turabian Style

Virginia Serrano-Gómez; Óscar García-García; Vicente Gambau I Pinasa; Mercedes Fernández-Liporace; Antonio Hernández-Mendo; Antonio Rial-Boubeta. 2020. "Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile." Sustainability 12, no. 14: 5746.

Journal article
Published: 11 June 2020 in Sustainability
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The main objective of this study was to characterize golfers’ profiles based on the importance and valuation that users give to the elements of golf courses, considering the segmentation as key to making strategic decisions. This was done using a priori segmentation of the traditional style against a post hoc segmentation based on the importance that users concede to variability of elements of golf courses. Moreover, the relationship between the quality attributed to the service dimensions and the golf course global performance was examined for each of the obtained segments. The results have established certain specific characteristics of the typical golf user and two large segments of golfers were identified from Cluster Analysis (Competitives and Socials), they were made up of the following subgroups: Regular-leisure and business and matures-familiar. The causal analysis of covariance structures for each segment revealed partially different interests. This study provides useful information for managers to design management strategies that address the different characteristics, interests, and priorities of their customers and potential customers in order to win them, keep them, satisfy them, and build their loyalty, ensuring the development and sustainability of the entity.

ACS Style

Virginia Serrano-Gómez; Óscar García-García; Vicente Gambau I Pinasa; Antonio Rial-Boubeta. Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses. Sustainability 2020, 12, 4781 .

AMA Style

Virginia Serrano-Gómez, Óscar García-García, Vicente Gambau I Pinasa, Antonio Rial-Boubeta. Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses. Sustainability. 2020; 12 (11):4781.

Chicago/Turabian Style

Virginia Serrano-Gómez; Óscar García-García; Vicente Gambau I Pinasa; Antonio Rial-Boubeta. 2020. "Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses." Sustainability 12, no. 11: 4781.