In contemporary economies, reputation has become a very important factor for companies that interact directly with customers. In this context, food-delivery companies must take into account the risks associated with reputation when making operational or investment decisions. Knowing the factors that influence the perception of reputation becomes a competitive advantage for improving or even eliminating the risks related to these indicators. The aim of the study was to explain the influence level and the contribution of influence factors on the reputation of food-delivery companies in Romania. The research analyzed data from 152 respondents who are food-delivery customers from Romania, considering nine possible influencing factors. The data were analyzed in SPSS and the multivariate linear regression analysis and the multivariate analysis of variance were used. The results showed a significant relationship between the perception of reputation and influencing factors such as the quality of the food delivered, the price of the food-delivery service, the variety of the menu, the taste of the food, the perception of companions, and the quality of the electronic application. Our research only partially confirmed certain socio-demographic influences on the perception of reputation. The limitations of the research are determined by the region related to Romania and by the number of socio-demographic variables.
Recently, in line with the increased attention paid to cultural tourism in general and to religious tourism in particular, researchers and practitioners have become increasingly interested in the analysis of various aspects related to cultural heritage in order to capitalize on its value by means of its interpretation, thus providing beneficial effects both for tourists and for tourism’s sustainable development. The aim of this research is to analyze the extent to which the methods of interpretation of the religious cultural heritage: guiding tours, quality reception, and relic worship influence the satisfaction of tourists participating in the “Saint Parascheva” pilgrimage, held annually by the Metropolitan Cathedral in Iasi. The data were collected by means of a survey (N = 932) and the information was processed by using the SPSS version 25 program. Our results indicate the significant influence that the potential to worship relics has on pilgrims’ satisfaction compared to other interpretation methods, such as the relationship with the Cathedral’s staff or the possibility of participating in guided tours. Pilgrims’ satisfaction is also perceived differently depending on certain aspects of their socio-demographic profile, i.e., their age and the perceived faith level. This study is relevant for researchers, managers, and students interested in the field of cultural heritage interpretation in genera, and in the field of religious heritage in particular, and could significantly contribute to improving pilgrims’ satisfaction as well as cultural heritage preservation.
1 June 2016 in Scientific Annals of Economics and Business
In the context of political, social and economic global worries, tourism remains an underexploited option as its ability to be a consistent revenues source in Romania. Some companies have understood this and thus they have successfully developed their activities by building their business in a strategic way. In the same way, others failed due to lack of vision and coherence. The strategic thinking capacity, that has led them to success, has been reflected specially in their human resources strategies - positive effects generator on long term. What do they mean and what do these strategies consist of? The main purpose of this article consists in the analysis of information both from the online environment and literature reviews referring to this subject. It also aims to provide best practices and recommendations for a strategic approach of human resources in tourism companies, having in mind an area whose future must to be considered.