Introduction: Organizations currently emphasize green marketing strategies by implementing marketing practices, aiming to design, produce, promote and sell green products. Thus, both consumers and producers have turned their attention to the category of environmental friendly products, taking into account that the concept of green marketing is now being given greater importance. Responsible organizations have begun to adapt their strategies in production, promotion and interaction activities with consumers or potential consumers of organic products in the context we are going through, when environmental protection becomes an imperative. Analysis of the sustainable behavior of Generation Z is a determining factor from the perspective of the task that this generation will naturally take on, in terms of environmental responsibility.Methods: The research aims to determine the profile of the Generation Z consumer, in order to adapt the strategic actions of the government or organizations to direct and educate as objectively and efficiently as possible towards adopting the principles of ecological, sustainable and responsible consumption. Based on the data collected through a survey, we analyzed the sustainable behavior of Generation Z consumers studying at Romanian universities where there are specializations in this field. The research is quantitative, using structural equation modelling with partial least squares (PLSSEM) to test the hypotheses regarding the relationship between the determining factors and the sustainable behavior of Generation Z consumers.Results and Discussion: The results show that there is a positive relationship between both the sustainable behavior of Generation Z consumers and the satisfaction it conveys to them, as well as their environmental protection activities. However, there is no relationship between the sustainable behavior of Generation Z consumers and the green marketing practices of the organizations, environmental issues and their identification with the environmentally responsible consumer.

The COVID-19 pandemic has disrupted normal activities such as going to school, moving education online. Based on data gathered through a survey (N = 784), this paper analyses students’ perceptions regarding the effectiveness of online education in a period when this type of education is the only available option. Although several studies suggest that online education can be as effective as traditional education which requires attendance, few studies have focused on learner satisfaction with online instruction, particularly in the transition to online learning from traditional approaches. The results indicate that students react differently to online education, and their reaction is based on their proficiency in using online tools, their ability to technically access online courses, and the instructors’ manner in conducting learning activities.

Tourism significantly increased in the EU-28 in recent years. In the present study, the 28 member states were analysed for the period between 2012 and 2018, depending on data availability. The authors tested empirically whether economic convergence took place from the perspective of three types of revenue from the tourism sector. The contribution of tourism revenue to economic growth varied across different countries. The analysis of β and σ-convergence showed a low-intensity and slow process based on the revenues generated by accommodation, transport, and restaurant and coffee shop services. Contrary to expectations, the factors analysed did not strongly support the EU-28 tourism sector convergence. We argue the existence of a positive and direct relationship between tourism and economic growth. The convergence did exist but its pace was sometimes slow and of low intensity, preceded by periods of divergence. The three types of services generated tourism revenue but not decisively. The paper complements the literature using indicators that strictly describe the tourism sector and brings into focus findings that contradict those from other studies. Our conclusion is that convergence was not accelerated, but slow and it was not determined by tourism factors but by related ones.

This paper aims to analyse the nexus between tourism activities, including tourists’ circulation, accommodation or entertainment, and environmental degradation. Consequently, the conceptual framework captures the complexity of the nexus between tourism and the environment, given that tourism activities can be performed by tourists or for tourists and that tourism depends on the environmental quality, and, consequently, we highlight the impact of tourism activities on biodiversity loss through the pollution effects that they generate, i.e., air pollution, water pollution, or noise pollution, as well as their contribution to waste increase or to the depletion of natural resources. To achieve this goal, we apply structural equation modelling based on partial least squares analysis (PLS). The results based on tourists’ opinions highlight the existence of a direct and significant nexus between tourists’ activities and environmental degradation, with many implications and consequences.

The COVID-19 pandemic has caused disruption to activities in many fields, including education and lifestyle. Major changes have taken place in the education system, where specific activities migrated suddenly from onsite to online. As a result, this period has witnessed an increased interest in impact studies that analyse the perceptions of the actors involved in the educational process. Based on the survey data (N = 665), the perceptions of the students in Romanian universities with regard to the effects of online education during the pandemic on their wellbeing were analysed. The empirical apparatus—SEM analysis—reached the following conclusions: the students’ wellbeing was increased under the traditional education system; the economic crisis has caused concern, and a decrease in their wellbeing; their contamination fear is moderate to low, and does not influence their wellbeing; they have been discouraged in terms of their personal development during the pandemic, and their wellbeing has suffered as a result; the role of institutions is extremely important, given that the students’ ability to study online depends on the universities’ efficiency in implementing the online system.

This study investigates safety and security from the perspective of Romanian tourists by assessing the level of importance that tourists give to safety and security depending on the level of classification of the services they experienced and the generation to which they belong. We used a quantitative research method in the form of a questionnaire and analysed eight dimensions of safety and security: detectors, emergency preparedness, medical preparedness, staff security, guestroom security, pool and beach security, hotel access control, and cyber security. We identified the differences between tourists’ perception of safety and security depending on the level of classification of accommodation services and on generation.