Dean of the Faculty of Communication at the University of Navarra, she has a degree in Journalism and a Ph.D. in Communication from the University of Navarra. She expanded her studies at the School of Communication at Boston University. She has published numerous articles in national and international publications, always within the field of commercial communication, new technologies, and young people. She was recognized in the Top 100 Mujeres Líderes España 2018. Researcher on media convergence, focusing on media business models; additionally interested in children, youth, and technology: opportunities, risks, and a positive use of the internet; independent expert for the European Commission (Better Internet for Kids and Safer Internet).