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M. Alguacil
University of Valencia, Spain

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Journal article
Published: 27 May 2021 in Heliyon
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Brand perception is a key element in achieving business success: how a brand is perceived by current and potential users determines what they think and their disposition towards the brand. The users' perception also determines whether they will perceive the sports service as offering a greater quality or value than other services, whether they will be more loyal, or whether they will recommend the service. This paper analyses the brand perception of users of a public sports service, creating a model of structural equations that analyses how credibility and trust influence a user's congruence with the brand and the generation of positive attitudes towards the brand and how these variables influence loyalty levels and recommendations. The results indicate that the proposed model can explain the variables of trust, congruence, attitudes, loyalty and word of mouth by more than 60%. The study finds that credibility influences trust but that credibility in itself does not cause a congruence with the brand, whereas trust does. Similarly, trust does not generate attitudes towards the brand but credibility and congruence do. Congruence generates loyalty but attitudes do not, and congruence, attitudes and loyalty influence recommendation to a similar extent, with congruence having the highest influence.

ACS Style

M. Alguacil; J. Núñez-Pomar; F. Calabuig; P. Escamilla-Fajardo; I. Staskeviciute-Butiene. Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service. Heliyon 2021, 7, e07163 .

AMA Style

M. Alguacil, J. Núñez-Pomar, F. Calabuig, P. Escamilla-Fajardo, I. Staskeviciute-Butiene. Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service. Heliyon. 2021; 7 (6):e07163.

Chicago/Turabian Style

M. Alguacil; J. Núñez-Pomar; F. Calabuig; P. Escamilla-Fajardo; I. Staskeviciute-Butiene. 2021. "Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service." Heliyon 7, no. 6: e07163.

Journal article
Published: 19 March 2021 in Sustainability
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The COVID-19 pandemic has generated an uncertain and changing context that has greatly affected the development and sustainability of all sports organizations. In this hostile context, adaptation of the business model (BMA) can be a strategic alternative for sports clubs. A change in value proposition, change in target market, and change in value delivery are some of the aspects considered in this study in relation to the social performance variable. It is well-known that sports clubs have a marked social function, therefore analyzing their social cause performance is of great importance in modern society. However, there are still few studies that have analyzed BMA in relation to this type of variable in sports clubs. Therefore, the objectives of this study were to find out what perceptions of the environment can influence the BMA, and to investigate what influence the BMA has on the social performance of this type of entity. To this end, 145 Spanish sports clubs were analyzed during a period of limitations and restrictions arising from COVID-19. The results show that there are differences in BMA according to the perceived impact of the crisis and the perception of risk. In addition, BMA predicts the social performance of sports clubs, and this study provides new information for academics and professionals. Practical implications and management proposals were developed based on the results, and conclusions drawn.

ACS Style

Paloma Escamilla-Fajardo; Mario Alguacil; Fernando García-Pascual. Business Model Adaptation in Spanish Sports Clubs According to the Perceived Context: Impact on the Social Cause Performance. Sustainability 2021, 13, 3438 .

AMA Style

Paloma Escamilla-Fajardo, Mario Alguacil, Fernando García-Pascual. Business Model Adaptation in Spanish Sports Clubs According to the Perceived Context: Impact on the Social Cause Performance. Sustainability. 2021; 13 (6):3438.

Chicago/Turabian Style

Paloma Escamilla-Fajardo; Mario Alguacil; Fernando García-Pascual. 2021. "Business Model Adaptation in Spanish Sports Clubs According to the Perceived Context: Impact on the Social Cause Performance." Sustainability 13, no. 6: 3438.

Journal article
Published: 08 March 2021 in Sustainability
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Entrepreneurial orientation and passion for work have been widely studied due to their effects on the behaviour and attitude of management teams in the short- and long-term. However, despite the influences of these variables on the sustainability and survival of an entity, there is a gap when considering the effects of these two performance variables in sports organisations. Therefore, the main objectives of this study were to understand the influences of entrepreneurial orientation and passion for work on service quality and sporting performance. To this end, 199 Spanish non-profit sports clubs were analysed using instruments with good psychometric properties. Data analysis was carried out using two complementary methodologies: hierarchical regression models and fuzzy-set qualitative comparative analysis. The findings show that innovation and risk-taking influence performance variables and that the inclusion of passion for work significantly increases the explanatory capacity of the model. On the other hand, it was also observed that entrepreneurial orientation dimensions and passion for work are part of the combination that allows the expected result to be explored to a greater extent. Theoretical and practical implications were drawn from these findings, which can be used to improve the economic and social sustainability of sport organisations. The study also provides useful information for managers and directors of sport organisations.

ACS Style

Paloma Escamilla-Fajardo; Mario Alguacil; Ana Gómez-Tafalla. Effects of Entrepreneurial Orientation and Passion for Work on Performance Variables in Sports Clubs. Sustainability 2021, 13, 2920 .

AMA Style

Paloma Escamilla-Fajardo, Mario Alguacil, Ana Gómez-Tafalla. Effects of Entrepreneurial Orientation and Passion for Work on Performance Variables in Sports Clubs. Sustainability. 2021; 13 (5):2920.

Chicago/Turabian Style

Paloma Escamilla-Fajardo; Mario Alguacil; Ana Gómez-Tafalla. 2021. "Effects of Entrepreneurial Orientation and Passion for Work on Performance Variables in Sports Clubs." Sustainability 13, no. 5: 2920.

Journal article
Published: 22 February 2021 in Journal of Hospitality, Leisure, Sport & Tourism Education
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Social media have revolutionised the way humans communicate and socialise. Education is also changing; social media are transforming educational environments, and online or blended learning are increasingly used. The COVID-19 pandemic has further accelerated this change. In this paper, we present an educational innovation where TikTok (a social media that is based on creating and sharing 15–60-s video, which has experienced a significant breakthrough during the COVID-19 pandemic) is used as a pedagogical tool. 65 Spanish sport science students participated in this study. A mixed research method was designed to analyse the effect of TikTok use on students. The SPSS 23.0 and NVivo12 software were employed to analyse the data, including the paired sample t-test. The main results indicate that the use of TikTok promotes student motivation, creates an engaging learning environment, and encourages the development of skills such as creativity and curiosity. Therefore, TikTok is recommended to be introduced as a teaching–learning tool in corporal expression courses of the sport science Bachelor's degree owing to its positive educational potential and because TikTok suits the expressive and creative content of the course through music and movement.

ACS Style

Paloma Escamilla-Fajardo; Mario Alguacil; Samuel López-Carril. Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course. Journal of Hospitality, Leisure, Sport & Tourism Education 2021, 28, 100302 .

AMA Style

Paloma Escamilla-Fajardo, Mario Alguacil, Samuel López-Carril. Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course. Journal of Hospitality, Leisure, Sport & Tourism Education. 2021; 28 ():100302.

Chicago/Turabian Style

Paloma Escamilla-Fajardo; Mario Alguacil; Samuel López-Carril. 2021. "Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course." Journal of Hospitality, Leisure, Sport & Tourism Education 28, no. : 100302.

Journal article
Published: 14 July 2020 in Sustainability
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The aim of this study is to analyze the segmentation of participants in a sports event according to their perceived quality, perceived value, satisfaction, and future intentions, in order to better understand how each user profile behaves. The sample was made up of 195 participants of a marathon aged between 18 and 65 and the instrument for collecting information consisted of a questionnaire structured in four blocks referring to their participation in popular races, their sports habits, and their opinions according to the aforementioned variables. Using SPSS version 25, frequencies and percentages were analyzed to find out respondents’ opinions. Subsequently, a cluster analysis was carried out to obtain information on how the clusters created from the variables under study aforementioned are distributed. The results of the hierarchical cluster analysis allow us to conclude that there are two differentiated groups of participants that have been called Non-Conformists and Conformists, characterized by having low average ratings and high ratings, respectively. These groups show significant differences in their opinion about perceived quality, perceived value, satisfaction, and future intentions, providing useful information to organizers, to better understand their opinions, better manage events, and better handle variables that are key to business success.

ACS Style

Daniel Martínez-Cevallos; Alejandra Proaño-Grijalva; Mario Alguacil; Daniel Duclos-Bastías; David Parra-Camacho. Segmentation of Participants in a Sports Event Using Cluster Analysis. Sustainability 2020, 12, 5641 .

AMA Style

Daniel Martínez-Cevallos, Alejandra Proaño-Grijalva, Mario Alguacil, Daniel Duclos-Bastías, David Parra-Camacho. Segmentation of Participants in a Sports Event Using Cluster Analysis. Sustainability. 2020; 12 (14):5641.

Chicago/Turabian Style

Daniel Martínez-Cevallos; Alejandra Proaño-Grijalva; Mario Alguacil; Daniel Duclos-Bastías; David Parra-Camacho. 2020. "Segmentation of Participants in a Sports Event Using Cluster Analysis." Sustainability 12, no. 14: 5641.

Journal article
Published: 19 June 2020 in Sustainability
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The aim of this research is to test the psychometric properties and relationships of a model where, from brand congruence of a sport event, trust and commitment to it can be generated, influencing future behavior of participants and resulting in a higher recommendation also called Word of Mouth (hereinafter WOM). A quantitative approach has been carried out by means of a validated questionnaire with Likert-type responses, and data were analyzed with the EQS 6.4 software. The findings indicated that the model is adequate, and also confirm that from congruence, we can explain, at a theoretical level, 45% of trust, and in the same way, from the congruence and trust, we can explain 67% of the commitment with the brand. Finally, it is confirmed that trust and brand commitment significantly influence WOM, predicting it up to 51%. These conclusions provide implications to managers, to guide their marketing strategies more effectively and to know what is important to achieve the desired behaviors, which will favor the sustainability of the event and the generation of positive impacts in the host location. This research also provides original information in a context such as sporting events where the study of brand image is practically non-existent.

ACS Style

Daniel Martínez Cevallos; Mario Alguacil; Ferran Calabuig Moreno. Influence of Brand Image of a Sports Event on the Recommendation of Its Participants. Sustainability 2020, 12, 5040 .

AMA Style

Daniel Martínez Cevallos, Mario Alguacil, Ferran Calabuig Moreno. Influence of Brand Image of a Sports Event on the Recommendation of Its Participants. Sustainability. 2020; 12 (12):5040.

Chicago/Turabian Style

Daniel Martínez Cevallos; Mario Alguacil; Ferran Calabuig Moreno. 2020. "Influence of Brand Image of a Sports Event on the Recommendation of Its Participants." Sustainability 12, no. 12: 5040.

Journal article
Published: 28 May 2020 in Sustainability
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Residents’ perception of a sporting event as a socially unfair phenomenon can lead to changes in residents’ behavior towards the event and future sporting events. The aim of this study is to analyze the mediating effect of the perception variable on the fair social distribution (FSD) of benefits and costs between perceived positive and negative impacts and future intentions with respect to the celebration of the Formula 1 Grand Prix. A total of 371 residents were interviewed by using a questionnaire made up of indicators referring to positive and negative impacts, FSD, and future intentions. The psychometric properties of the scale were analyzed and structural equation modeling (SEM) was used to test the hypotheses. The results confirm that positive and negative impacts are significantly related to the perception of FSD, which, in turn, significantly influences future intentions. The mediating effect of FSD between perceived impacts and future intentions was also tested. The study suggests that it is important for organizers to pay attention to the social injustices and imbalances that may be associated with the holding of major sporting events in order to improve future behaviors toward sporting events.

ACS Style

David Parra-Camacho; Mario Alguacil; Ferran Calabuig-Moreno. Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and Future Intentions. Sustainability 2020, 12, 4413 .

AMA Style

David Parra-Camacho, Mario Alguacil, Ferran Calabuig-Moreno. Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and Future Intentions. Sustainability. 2020; 12 (11):4413.

Chicago/Turabian Style

David Parra-Camacho; Mario Alguacil; Ferran Calabuig-Moreno. 2020. "Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and Future Intentions." Sustainability 12, no. 11: 4413.

Journal article
Published: 06 May 2019 in Sport in Society
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This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity and creating a model to be tested. Congruence explain 43% of credibility and that these two variables explain up to 73% of trust. Credibility and trust can explain up to 73% of the attitudes, while attitudes would explain up to 50% of loyalty. In the case of sports services, brand perception and its relationship with loyalty remain largely unaddressed. For this reason, it is interesting to carry out research on this subject, bringing new evidence to business reality to help managers to understand how to get loyal users and provide a better service, which is good for the sustainability of the service and to better fulfil the social function carried out by sport services.

ACS Style

Mario Alguacil; Javier Sanchez; Irena Valantine. Be congruent and I will be loyal: the case of sport services. Sport in Society 2019, 23, 234 -248.

AMA Style

Mario Alguacil, Javier Sanchez, Irena Valantine. Be congruent and I will be loyal: the case of sport services. Sport in Society. 2019; 23 (2):234-248.

Chicago/Turabian Style

Mario Alguacil; Javier Sanchez; Irena Valantine. 2019. "Be congruent and I will be loyal: the case of sport services." Sport in Society 23, no. 2: 234-248.

Journal article
Published: 19 December 2018 in e-Motion: Revista de Educación, Motricidad e Investigación
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La falta de actividad física en la sociedad es uno de los factores de riesgo más importantes para sufrir enfermedades y una de las causas de muerte más representativas. La sociedad propone alternativas, pero cada vez más sedentarias y es por ello que la práctica deportiva debe potenciarse para ayudar a tener una buena calidad de vida, mejorando a nivel físico, pero también a nivel de autoconcepto, rendimiento académico y a nivel social, por lo que es una buena herramienta para propiciar el desarrollo integral de las personas. En este estudio se ha analizado el autoconcepto, el rendimiento académico y la práctica deportiva extraescolar de los alumnos, con la intención de comprobar si el hecho de realizar práctica extraescolar o no, supone cambios en los niveles de autoconcepto y rendimiento académico, así como comprobar si existe significación en la relación entre el autoconcepto de los alumnos y su rendimiento académico. Los resultados muestran que los alumnos que practican deporte extraescolar obtienen mejores medias de autoconcepto y rendimiento académico, de la misma manera que las mujeres obtienen medias más altas que los hombres, aunque solamente se puede decir que existan diferencias significativas en los valores de autoconcepto en función del curso al que pertenecen.

ACS Style

Víctor Marín-De La Fuente; Mario Alguacil; Paloma Escamilla-Fajardo. Práctica deportiva extraescolar y su relación con la autoestima y el rendimiento académico. e-Motion: Revista de Educación, Motricidad e Investigación 2018, 49 -61.

AMA Style

Víctor Marín-De La Fuente, Mario Alguacil, Paloma Escamilla-Fajardo. Práctica deportiva extraescolar y su relación con la autoestima y el rendimiento académico. e-Motion: Revista de Educación, Motricidad e Investigación. 2018; (11):49-61.

Chicago/Turabian Style

Víctor Marín-De La Fuente; Mario Alguacil; Paloma Escamilla-Fajardo. 2018. "Práctica deportiva extraescolar y su relación con la autoestima y el rendimiento académico." e-Motion: Revista de Educación, Motricidad e Investigación , no. 11: 49-61.

Journal article
Published: 16 July 2018 in REVISTA EUGENIO ESPEJO
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El deporte ha sido considerado un fenómeno de masas con un trascendental poder de seguimiento y congregación, aportando un importante valor económico y social. Hoy en día, en España nos encontramos en un entorno cambiante, en el que las demandas y necesidades de la población son cada vez más diversas, teniendo como consecuencia una obligatoria adaptación y versatilidad por parte de las organizaciones. Dichos cambios estructurales, funcionales y organizativos requieren de una sostenibilidad, tanto de las instalaciones deportivas como de los servicios ofertados. Este hecho cada vez se hace más complicado, por lo que el concepto tradicional de organización deportiva ha ido cambiando. En este estudio se han analizado los diferentes tipos de organizaciones en el mundo del deporte, englobadas en los tres ámbitos de actuación más importantes – ámbito público, privado y asociativo. Asimismo, dentro de cada ámbito encontramos diferentes instituciones y/o organizaciones muy diferentes. El objetivo del presente trabajo es analizar la tipología de organizaciones deportivas en España y su evolución en los últimos años.

ACS Style

Paloma Escamilla-Fajardo; Mario Alguacil; María Del Carmen Giménez-Espert. TIPOS DE ORGANIZACIONES DEPORTIVAS EN ESPAÑA. REVISTA EUGENIO ESPEJO 2018, 1, 32 -39.

AMA Style

Paloma Escamilla-Fajardo, Mario Alguacil, María Del Carmen Giménez-Espert. TIPOS DE ORGANIZACIONES DEPORTIVAS EN ESPAÑA. REVISTA EUGENIO ESPEJO. 2018; 1 (1):32-39.

Chicago/Turabian Style

Paloma Escamilla-Fajardo; Mario Alguacil; María Del Carmen Giménez-Espert. 2018. "TIPOS DE ORGANIZACIONES DEPORTIVAS EN ESPAÑA." REVISTA EUGENIO ESPEJO 1, no. 1: 32-39.